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Industries

We leverage best-of-breed technologies to help clients’ marketing and IT leaders implement an optimal technology environment to derive maximum value from loyalty initiatives.

First Line Software is specialist provider of custom technology solutions for customer loyalty programs. We possess both the domain expertise and a deep technical understanding of the specific requirements of customer loyalty platforms.

Research shows that loyalty programs impact purchasing decisions of approximately 80 percent of participating consumers. Forward-thinking companies recognize the importance of loyalty programs beyond offering rewards or driving retention. They use the programs to collect customer insights that fuel product innovation and services.

But first they must solve two tech challenges:

  1. Fixing data integrity issues
  2. Integrating siloed systems for a unified, cross-channel loyalty program that functions in real time.

To accelerate the optimization of their program, these companies often turn to technology experts who can apply their expertise and knowledge of data management and system integration to solve these challenges.

The technical experts at First Line Software use their domain expertise to deliver highly customized loyalty systems that are fully integrated and also meet strict requirements for data integrity. Our customers have engaged us to build systems that attract and retain clients with personalized offers and facilitate the seamless execution of cross-channel loyalty marketing initiatives.

We serve

  • Retail eCommerce companies and travel industry providers
  • Clients and partners of a leading digital marketing platform
  • Marketing campaign management system providers

We specialize in

  • Building specialized databases to store and manage program information, with data structures optimized for fast and reliable processing
  • Creating data feeds for transactions and integration with external systems
  • Customizing digital marketing platforms to client specifications

Talk To Us!

If your company could use the added expertise and resources of a highly capable IT partner for your customer loyalty or digital marketing initiative, First Line Software stands ready to help. Why not contact us today for a free initial consultation?

Download Case Study

The technical experts at First Line Software use their domain expertise to deliver highly customized loyalty systems.

related projects

Development of retail shopper behavior data collection and analytics system

Our customer is a consulting company that specializes in the development and implementation of BI systems for retailers.

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Developing A Large-Scale Passenger Loyalty Platform

First Line was engaged by a system integration firm as part of a larger IT transformation program for the end client, one of the world’s largest passenger railroad carriers.

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David Tedford

VP, Content, Commerce & Digital Experience Practice Lead — Greater Boston Area

Mark Edgett

VP of Sales, East Coast — Groton, Massachusetts

Garrett Schut

VP of Sales, West Coast — Irvine, California

Ivo Fung-A-Jou

VP Sales — the Netherlands

Marcus Portstrom

VP Sales — Scandinavia

Gregory Massov

VP Sales — Israel

Richard Leslie

UK Business Development