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Industries

We leverage best-of-breed technologies to help clients’ marketing and IT leaders implement an optimal technology environment to derive maximum value from loyalty initiatives.

First Line Software is specialist provider of custom technology solutions for customer loyalty programs. We possess both the domain expertise and a deep technical understanding of the specific requirements of customer loyalty platforms.

Research shows that loyalty programs impact purchasing decisions of approximately 80 percent of participating consumers. Forward-thinking companies recognize the importance of loyalty programs beyond offering rewards or driving retention. They use the programs to collect customer insights that fuel product innovation and services.

But first they must solve two tech challenges:

  1. Fixing data integrity issues
  2. Integrating siloed systems for a unified, cross-channel loyalty program that functions in real time.

To accelerate the optimization of their program, these companies often turn to technology experts who can apply their expertise and knowledge of data management and system integration to solve these challenges.

The technical experts at First Line Software use their domain expertise to deliver highly customized loyalty systems that are fully integrated and also meet strict requirements for data integrity. Our customers have engaged us to build systems that attract and retain clients with personalized offers and facilitate the seamless execution of cross-channel loyalty marketing initiatives.

We serve

  • Retail eCommerce companies and travel industry providers
  • Clients and partners of a leading digital marketing platform
  • Marketing campaign management system providers

We specialize in

  • Building specialized databases to store and manage program information, with data structures optimized for fast and reliable processing
  • Creating data feeds for transactions and integration with external systems
  • Customizing digital marketing platforms to client specifications

Talk To Us!

If your company could use the added expertise and resources of a highly capable IT partner for your customer loyalty or digital marketing initiative, First Line Software stands ready to help. Why not contact us today for a free initial consultation?

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The technical experts at First Line Software use their domain expertise to deliver highly customized loyalty systems.

related projects

Development of retail shopper behavior data collection and analytics system

Our customer is a consulting company that specializes in the development and implementation of BI systems for retailers.

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Developing A Large-Scale Passenger Loyalty Platform

First Line was engaged by a system integration firm as part of a larger IT transformation program for the end client, one of the world’s largest passenger railroad carriers.

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David Tedford

Vice President

David Tedford has over 20 years of sales experience within the IT/software industry. He excels at sales, business development, channel development, sales cycle management, negotiations, and sales team management.

Vladimir Litoshenko

Senior Vice President

As the head of business development for First Line Software, Vladimir heads up business development in Western Europe and Russia.


Vladimir began his career in IT in 2002, when, as a student of Faculty of Automation of Computer Science of the First Electrotechnical University (ETU “LETI”), he began his work at The Morfizpribor Central Research Institute (CRI). Vladimir joined the StarSoft team (predecessor of First Line Software) in 2004 as a Junior Software Developer. As he gained experience with more and more projects, he was promoted to leadership roles.

Richard Leslie

UK Business Development

Richard has over 15 years of sales and account management expertise in the IT and Tech sector. He has worked on many outsourcing engagements with global companies.

David Fien

Director

David is a business development professional with more than 20 years’ experience as a specialist in the acquisition of partnerships and IT/software services for associations, not-for profits and corporations in Australia, New Zealand and USA. He has specific expertise in the healthcare, legal and hospitality industries.