Media & Digital Marketing
We help marketers to orchestrate and deliver analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels.
The digital revolution has had a profound impact on many traditional industries, and marketing is no exception. While the fundamental principles of marketing have remained largely unchanged, tools, processes, systems, and even media have changed radically and rapidly - and it's not over yet.
Even if your company has already transformed your marketing operations to use digital technology, trying to keep abreast of the rapid changes to ensure that you remain competitive is a difficult and time-consuming necessity, one that invariably distracts from your core mission: marketing. In this situation, partnering with a solid information technology services company, whose core competence is keeping up with the ever-evolving tech landscape, makes good business sense.
First Line Software Experience
First Line Software is an established high-tech services company with a solid track record of helping clients in a variety of industries since 2009. Our core competence is software engineering and information technology. We understand that transitioning from a traditional service company to a software-oriented company is a disruptive undertaking that affects every aspect, from human resources through basic corporate infrastructure. Our core philosophy revolves around developing partnering relationships with our clients to minimize the disruption and pave the way for the smooth transition.
With the rapid pace of change in information technology, time is critical, and unless you are sitting atop years of locked-in revenue streams, you may not have time to learn how to do software engineering well enough to ensure long-term success in the new paradigm - and in trying to do that, you risk losing focus on the core business that has made you competitive in the Marketing space. We can help you make sure that your investments in software and information technology deliver an optimal return.
- Marketing agencies and service providers
- Corporate marketing organizations
- Marketing technology providers
- Cloud service providers
We specialize in
- Cross-channel orchestration
- Ad hoc customer analysis and data visualization tools
- Automated, cross-channel, multi-wave campaigns
- Data mapping
- Business analysis & systems development
- Agile software development
- Software testing and test engineering
- Software integration
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Download Case Study
Award Winning Website for Leading Sports News Agency
A leading national news organization made the decision to spin out its sports news division into a separate website. With hosting several upcoming sporting events of global significanc, there was a growing demand for a modern dedicated sports news portal.Show details
Streamlining Photo Publishing For A News Agency
When photographers work at sporting events, the workflow to get a shot from the photojournalist’s camera to the new agency’s website can be quite involved. Typically, the picture first gets transmitted from a Wi-Fi enabled digital camera to a local computer...Show details
Maintenance of Multiple High Performance Websites
Bonnier undertook a strategic initiative to consolidate its 60+ online publications on a single Content Management System (CMS) in order to ensure uniform functionality, minimize maintenance costs, and to streamline online ad delivery and maximize ad revenues.Show details
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