Gennady Nosenko, head of mobile development, First Line Software, has written this short essay about the current state of the worldwide smart watches market:   Personally, I am quite fond of smart watches; but not everyone shares my enthusiasm for the devices. Adherents of the classics consider the smart watch to be an imposter. While the indication of the current time is simply decoration; it is there for the tradition. Partly, it’s true. Because the evolution of technologies has allowed brands to bring many functions to the watches: step counting, body temperature, environment sensors, video calling, list management, voice control, and contactless payments.

First Line Software has participated in many software development projects for smart watches involving the functions of sport bands and mini smartphones for the wrist. It is great that a common item like a wristwatch is being transformed from chronograph to a multifunctional computing and communication tool.

Why then is the adoption of smart watches so slow? Simply stated, there are issues! There are sun-blind displays and smart watches require frequent charging – multiple times a day – due to the inadequate battery life. Perhaps, it is the time of autonomous work that frightens off the buyer most of all. The average time consumers use a typical smart watch is three months. People buy them, wear them, put them on the shelf and forget about them because they cannot be bothered to charge their watches.

In one of our projects we developed software for a startup which invented a smart watch for people who don’t like smart watches. There were a minimum number of functions combined with a maximum amount of energy intensity. The device we developed is a wrist watch with a dial face and e-link display plus synchronization with multiple digital calendars: iCal, Google, Outlook, Facebook, Yahoo!, and Yandex. The calendar data is visualized and presented on the e-link display in the form of a schedule chart for the day.

The combination of an energy-intensive screen and Bluetooth Low Energy data transfer protocol reduced power consumption and enabled the device to operate without requiring any charging for up to two months. Shoppers liked the watch. So much so, the project collected twice the money expected on Kickstarter and is actively being developed in the US and Europe right now.

Manufacturers and scientists are continuously working on the reduction of power consumption for smart watches and other wearables. In the near future, we expect there to be more compact and gadgets that consume less power. Perhaps they will even be charged from the human body. Manufacturers have not yet figured out the exact functionality which should be included in the smart watch. Do users really need their watches to send voice and text messages, make video calls, integrate with their smart home, remotely turn on the light switch in the hallway or monitor the movements of a child?

Despite some slowing in the growth of the smart watch market, both manufacturers and consumers alike realize that this small wrist device has significant potential. People are interested in smart watches. Also, the advocates of mechanical chronometers who are not yet ready to give up the usual tick-tock of the clock in favor of technology will do so eventually. And if there is enough interest, then there is also the hope that sooner or later someone courageous and talented enough will come up with an idea about how to save smart watches from misunderstandings and communicate why they truly do matter. 

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David Tedford

Vice President

David Tedford has over 20 years of sales experience within the IT/software industry. He excels at sales, business development, channel development, sales cycle management, negotiations, and sales team management.

Vladimir Litoshenko

Senior Vice President

As the head of business development for First Line Software, Vladimir heads up business development in Western Europe and Russia.

Vladimir began his career in IT in 2002, when, as a student of Faculty of Automation of Computer Science of the First Electrotechnical University (ETU “LETI”), he began his work at The Morfizpribor Central Research Institute (CRI). Vladimir joined the StarSoft team (predecessor of First Line Software) in 2004 as a Junior Software Developer. As he gained experience with more and more projects, he was promoted to leadership roles.

Richard Leslie

UK Business Development

Richard has over 15 years of sales and account management expertise in the IT and Tech sector. He has worked on many outsourcing engagements with global companies.

David Fien


David Fien is recognized as one of Australia’s foremost partnership acquisition professionals.

With over 15 years’ experience, his career features a highly successful track record of brokering financially meaningful commercial partnerships in Australia and New Zealand.