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Content Management Platform For Global Publisher

Starting in 1804 as a small bookstore and publishing firm, Bonnier Group is now a multichannel media company with experience and knowledge from a full range of media in 175 companies across 16 countries.


In 2010, Bonnier undertook a strategic initiative to consolidate its 60+ online publications on a single Content Management System (CMS) in order to ensure uniform functionality, minimize maintenance costs, and to streamline online ad delivery and maximize ad revenues. The key component of this program was the development of a unified content management platform based on EPiServer to enable the migration of Bonnier websites. 

The platform was to be comprised of a set of components that extend the out-of- the-box functionality of EPiServer, optimize в for large volumes of data, as well as a set of flexible tools that enable editors to create engaging online content.

First Line was engaged by Bonnier as the lead technical partner of the program.

First Line’s solution

First Line set up a dedicated team of software engineers to deliver the project. 

The platform developed by First Line consists of two main components:

First Line worked in a highly distributed environment, interacting with multiple outside teams and remote customers. Our specialists were responsible for the development, testing, configuration, support, and user documentation for the entire platform.

We also developed a proprietary methodology for rapid migration of very large volumes of existing content to EPiServer CMS. This methodology leaves the original look and feel and the URL structure intact, providing editors with the full range of EPiServer’s online engagement capabilities while preserving familiarity and ease-of-use and maximizing SEO benefits at the same time.


The first release of the platform has been successfully integrated with EPiServer and launched into production. The new platform significantly reduces the costs and time required for migrating a website to the new CMS. As a result of implementing the program, Bonnier was able to reduce the maintenance costs for its online assets by a factor of 5.

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About Us

First Line Software is a premier provider of custom software development, technology enablement services and value-add consulting in big data engineering, digitalization, intellectual integration, industrial Internet, and IoT, digital media and marketing, and enterprise content management as well as healthcare IT.

Headquartered in the US, First Line employs 500+ staff globally. First Line team and company culture is centered around subject matter expertise, technical excellence, consulting capabilities and proven methodologies, with a strong focus on Agile and Intellectual Integration.

The company has been recognized with multiple annual rankings and awards by the International Association of Outsourcing Professionals (IAOP), Global Services, CorporateLiveWire, Insights Success and CNews. We were the first to be awarded the Scrum Capability Medallion by Scrum, Inc. Most recently, research firm Gartner included FirstLine in their first ever Market Guide for Technology Integrators (2014) and the Cool Vendor in Applications Services 2015 Report. We are active members in Object Management Group and Industrial Internet Consortium. FLS is also an EPiServer Premium Solutions Partner.