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Highload systems


We help e-Commerce and retailing clients manage operational transition to software oriented sales and marketing.

Transitioning from a traditional retailing company to a software-oriented retailing company is a huge undertaking that affects every business aspect, from human resources through basic corporate infrastructure. With the rapid pace of change in information technology, time is critical, and unless you are sitting atop years of locked-in revenue streams, you may not have time to learn how to do software engineering well enough to ensure long-term retailing success in this new paradigm - and in trying to do that, you risk losing focus on the core business that made you competitive in the retail industry in the first place. 

First Line Software Experience

First Line Software is a well-established software development services company with a solid track record of helping clients in a variety of industries, including e-Commerce and retailing since 2009. We keep abreast of the latest in technology and we can work with you to find the best way to apply it to keep your focus on your core retail business.

We can augment the resources of client organizations with highly qualified engineering and business resources, and our delivery methodologies are tailored to address specific client business processes and workflows. We have also forged industry partnerships with leading tech companies such as EPiServer, to provide implementation and integration services.

We Serve

  • Marketing supply chain providers
  • Retail eCommerce vendors

We specialize in

  • eCommerce solutions based on leading open-source and proprietary platforms such as EPiServer
  • CRM and marketing systems
  • Asset management solutions
  • Big Data analysis and business intelligence
  • System updates, modernizations and enhancements
  • Enterprise software development, testing and maintenance services

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Since 2009 First Line Software is a well-established software development services company with a solid track record of helping clients in e-Commerce and retailing.

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David Tedford

Vice President

David Tedford has over 20 years of sales experience within the IT/software industry. He excels at sales, business development, channel development, sales cycle management, negotiations, and sales team management.

Vladimir Litoshenko

Senior Vice President

As the head of business development for First Line Software, Vladimir heads up business development in Western Europe and Russia.

Vladimir began his career in IT in 2002, when, as a student of Faculty of Automation of Computer Science of the First Electrotechnical University (ETU “LETI”), he began his work at The Morfizpribor Central Research Institute (CRI). Vladimir joined the StarSoft team (predecessor of First Line Software) in 2004 as a Junior Software Developer. As he gained experience with more and more projects, he was promoted to leadership roles.

Richard Leslie

UK Business Development

Richard has over 15 years of sales and account management expertise in the IT and Tech sector. He has worked on many outsourcing engagements with global companies.

David Fien


David Fien is recognized as one of Australia’s foremost partnership acquisition professionals.

With over 15 years’ experience, his career features a highly successful track record of brokering financially meaningful commercial partnerships in Australia and New Zealand.