Technology

O'Neill is one of the world’s largest manufacturer of wetsuits for surfing and other extreme sports. The founder of the company, Jack O’Neill, initially developed wetsuits for surfers. Later on he extended the product line which today includes wet suits for snowboarding, surfing, diving and wakeboarding, and a line of beach lifestyle sportswear.

Company

O'Neill is one of the world’s largest manufacturer of wetsuits for surfing and other extreme sports. The founder of the company, Jack O’Neill, initially developed wetsuits for surfers. Later on he extended the product line which today includes wet suits for snowboarding, surfing, diving and wakeboarding, and a line of beach lifestyle sportswear.

Product

The www.oneill.com web site supports a global community of extreme sports enthusiasts and publishes news and video reports covering the extreme lifestyle. The O’Neill platform covers three geographic regions – the United States, Western Europe, and Australia by localizing the content as well as prices, product range and delivery terms.

Task

When this project was initiated, there were three sections of the portal – covering Europe, Australia, and the United States – that had been developed, and were functioning, as individual websites, including the use of separate CMS systems. This approach required excessive support and the O’Neill executives were faced with making a decision to consolidate resources within a single content management system and base it on EPiServer.

Project progression

First Line Software took over the project from the initial vendor and continued the process of platform development and resolved issues associated with responsive design and randomizing. Within one month First Line Software completed the project and launched the combined portal into production.

Accomplished tasks

  • Adjusted the internal application structure for making further development easier
  • Launched the website in production
  • Providing ongoing technical support on a 24/7 basis

Project result

O’Neill was able to seamlessly transfer the project from the original vendor to First Line Software. The First Line Software team facilitated a transparent development process, launched the portal into production and delivered a centralized regional content management system. First Line Software continues to provide ongoing technical support of the portal.

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Client References

I want to express my gratitude for all of your team’s hard work and support over the last few months. Our project is officially live and we could not have done it without your assistance. I especially would like to thank Alex for his extra help this weekend. I understand it was at the last minute and late nights for him. We are very grateful for all that he has done for us.

Senior Project Manager, the US software development company

Your quality of work is exceptional, and your flexible approach has allowed us to build and deploy a large amount of complex functionality in a very short space of time. Kudos to everyone for their professionalism and for delivering results that exceeded our expectations.

CEO, leading social media analytics provider

We have never had a better release that we can think of. And that is all because of your hard and dedicated work. So here is a big THANK YOU to everyone from all of us!

Editor, leading Scandinavian newspaper

For a software vendor like ourselves, picking the right development partner is crucial. First Line’s technical expertise and solid project management, coupled with their proficiency in Agile methodologies, have made them an integral part of our product development group.

VP Product Development, leading enterprise software vendor

Our First Line Team has been doing a great job. All of the guys check in great code, and they have a forward thinking mindset, not a feature-to-feature approach. They are also very open in terms of sharing knowledge, which is critical to running productive distributed teams.

Application Development Director, global marketing company

We've all learned a lot from you, and it is great working with you.

Application Development Director, global marketing company

The First Line team has an excellent process and we can learn from your team and improve.

Product Owner, Strategic Software Consultancy

I would like to thank the First Line development team for their dedication and high level of quality in their work. Despite being thousands of miles apart, we have been able to work quickly, effectively, and intelligently. Your team has been a major part of why we have been successful thus far.

VP Engineering, e-learning startup

First Line is a great technology partner capable of delivering complex, ‘industrial grade’ projects. They have demonstrated strong technical competence and solid understanding of the media and publishing domain. We have also been very impressed by the management team's attention to our needs and commitment to our success.

CEO, leading European digital media company

Your effort is the #1 reason that this project is going so well. I've worked with a lot of teams over the years and there are very few teams that I trust and respect. When you are given a task or feature, I never have to worry whether or not it will be accomplished on time and I never worry about the quality - you always deliver.

Architect, Strategic Software Consultancy

The team we put together in the last half of this year is one of the most productive, skilled and enjoyable I’ve ever worked on. It’s great to see the product brought to life, and I’m proud to work with all you folks.

Senior Architect, Fortune 100 company

The First Line Software team is professional, results driven, and proactive. I know that when we provide requirements for new functionality, they will not only deliver on the scope of what has been asked but will look beyond and give insight into how we can make our product even better. It has been a privilege to work with First Line Software, and I look forward to continuing our partnership in future.

VP, global marketing company
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