Development of retail shopper behavior data collection and analytics system
Our customer is a consulting company that specializes in the development and implementation of BI systems for retailers.
Their first proprietary product is a decision support system based on retail shopper behavior analysis. This packaged solution is made up of Wi-Fi sensors. The sensors are installed in retail outlets and collect statistics about retail visitor behavior. The information is collected by passive monitoring of the shoppers’ Wi-Fi gadgets (smartphones, pads) within a 2.4 GHz range. Signal intensity and detection times are recorded as well as the shopper’s system-generated unique device ID.
This software analyzes the collected data and converts it into detailed and multi-dimensional reports that assess the shopper behavior in various analytical datasets:
- Visit duration – the time spent by shoppers in the retail outlet
- Capture rate – actual visit percentage of the total number of shoppers
- Loyalty – follow-up call analytics
- Bounce rate – percentage of shoppers who left without making purchases
- Outlet heatmap – concentration of retail shopper traffic.
The client selected First Line Software as its technology development partner. First Line Software developed the cloud-based software solution and performed the Development of retail shopper behavior data collection and analytics system testing. Technologically, the monitoring system consists of Wi-Fi routers with advanced weaving, a server collecting and processing the data and a web application which transmits the data and reports to the user. As part of the project, various types of Wi-Fi routers were tested and the most appropriate equipment was selected. Interaction between the sensors and software was developed. Additional functionality was developed: delivery of ads in the form of text messages to subscribed shoppers who pass by the retail outlet and tracking of the staff and business hours for each retail outlet.
- Linux/OpenWRT + ASP.NET MVC/ASP.NET Web API /Highcharts/ d3.js / MSSQL / ADO.NET Entity Framework
- PHP/Knockout/ PostgreSQL
First Line Software is a premier provider of custom software development, technology enablement services and value-add consulting in big data engineering, digitalization, intellectual integration, industrial Internet, and IoT, digital media and marketing, and enterprise content management as well as healthcare IT.
Headquartered in the US, First Line employs 500+ staﬀ globally. First Line team and company culture is centered around subject matter expertise, technical excellence, consulting capabilities and proven methodologies, with a strong focus on Agile and Intellectual Integration.
The company has been recognized with multiple annual rankings and awards by the International Association of Outsourcing Professionals (IAOP), Global Services, CorporateLiveWire, Insights Success and CNews. We were the first to be awarded the Scrum Capability Medallion by Scrum, Inc. Most recently, research firm Gartner included FirstLine in their first ever Market Guide for Technology Integrators (2014) and the Cool Vendor in Applications Services 2015 Report. We are active members in Object Management Group and Industrial Internet Consortium. FLS is also an EPiServer Premium Solutions Partner.