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2 min read

The powerful Magento eCommerce platform offers small, mid-market and enterprise clients the flexibility of using its open source software to customize digital retail experiences that cover the full lifecycle of customer engagement and sales. To take full advantage of the unlimited ability to customize the Magento platform, customers rely on the First Line Software team of technology experts that have extensive experience with customizing eCommerce platforms.

Part of the Adobe Commerce Cloud, the Magento solution includes Commerce, Order Management, and Business Intelligence products along with their extensive Extensions Marketplace – an app store for eCommerce. Recognized for security and performance, Magento Commerce comes with a rich set of easy-to-use features and seamless 3rd party integration. 

Orders can be fulfilled from anywhere with Magento Order Management and extensive insights such can be gleaned from Magento Business Intelligence that reveal new revenue opportunities. The Extensions Marketplace offers apps that help customers optimize their online stores, add new payment methods and connect with ERP systems.

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David Tedford

Vice President

David Tedford has over 20 years of sales experience within the IT/software industry. He excels at being immersed in a customer's environment, understanding his customers requirements, crafting solutions to meet those requirements, and ultimately providing solutions to his customers.

Vladimir Litoshenko

Senior Vice President

As the head of business development for First Line Software, Vladimir heads up business development in Western Europe and Russia.

Vladimir began his career in IT in 2002, when, as a student of Faculty of Automation of Computer Science of the First Electrotechnical University (ETU “LETI”), he began his work at The Morfizpribor Central Research Institute (CRI). Vladimir joined the StarSoft team (predecessor of First Line Software) in 2004 as a Junior Software Developer. As he gained experience with more and more projects, he was promoted to leadership roles.

Richard Leslie

UK Business Development

Richard has over 15 years of sales and account management expertise in the IT and Tech sector. He has worked on many outsourcing engagements with global companies.

David Fien


David is a business development professional with more than 20 years’ experience as a specialist in the acquisition of partnerships and IT/software services for associations, not-for profits and corporations in Australia, New Zealand and USA. He has specific expertise in the healthcare, legal and hospitality industries.