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2 min read

WordPress provides everything companies need to build a website that can range from a blog to a full ecommerce site – with two options. While WordPress.com keeps things simple for site owners, many companies choose the more flexible WordPress solution when they need more control over design, code and other functionality. These same companies often find their internal tech resources lack expertise with WordPress and partner with the experienced First Line Software team to customize their WordPress site, build functionality, and integrate the systems that meet their business requirements.

With the WordPress option (vs. WordPress.com) companies install and host their sites. WordPress offers services like Jetpack for security and backups. Companies can install and customize any WordPress theme or build their own with PHP and CSS. There are thousands of community plugins to add features such as spam protection, custom galleries, in-depth analytics, and more. Additional support from the WordPress community can be accessed through their support forums.

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David Tedford

Vice President

David Tedford has over 20 years of sales experience within the IT/software industry. He excels at being immersed in a customer's environment, understanding his customers requirements, crafting solutions to meet those requirements, and ultimately providing solutions to his customers.

Vladimir Litoshenko

Senior Vice President

As the head of business development for First Line Software, Vladimir heads up business development in Western Europe and Russia.

Vladimir began his career in IT in 2002, when, as a student of Faculty of Automation of Computer Science of the First Electrotechnical University (ETU “LETI”), he began his work at The Morfizpribor Central Research Institute (CRI). Vladimir joined the StarSoft team (predecessor of First Line Software) in 2004 as a Junior Software Developer. As he gained experience with more and more projects, he was promoted to leadership roles.

Richard Leslie

UK Business Development

Richard has over 15 years of sales and account management expertise in the IT and Tech sector. He has worked on many outsourcing engagements with global companies.

David Fien


David is a business development professional with more than 20 years’ experience as a specialist in the acquisition of partnerships and IT/software services for associations, not-for profits and corporations in Australia, New Zealand and USA. He has specific expertise in the healthcare, legal and hospitality industries.