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After I read this article in Forbes on “The Case Against Agile: Ten Perennial Management Objections” by Steve Denning, a metaphor occurred to me: what if we think of Agile as jogging?

Most people will agree that jogging has important health benefits – kind of like many will agree that Agile delivers important benefits to the health of your projects (transparency, accountability, productivity, motivation, etc.).

Typically, objections to jogging are not based on a conviction that it is in fact bad for you; rather they are justifications for why I can’t do it.

Read the article, it is well written and makes a lot of good points quite clearly. Now, let’s imagine what these objections to Agile might look like if they were instead objections to jogging:

“Agile is only for stars” = Only professional athletes jog. Also, celebrities. Nobody else needs to be fit.

“Agile doesn’t fit our organizational culture” = I’m living in an area where nobody exercises, and my neighbors would be surprised to see me jogging. That makes it unnecessary for me to be fit.

“Agile only works for small projects and our projects are big” = I’m already too fat for jogging. Or I don’t have the right size sneakers.

“Agile requires co-location and our staff are geographically dispersed” = I don’t live near any running tracks, and jogging down the street is just not the same.

“Agile lacks project management processes” = Jogging is obviously useless, because it will not increase my upper body strength like weights would.

“Our firm’s individual accountability systems don’t fit Agile” = I know I’m fat and tend to pant heavily after walking just a few steps or climbing some stairs, but I like myself the way I am, and so what if I don’t have a girlfriend!

“Agile is just a fad” = When automobiles first appeared, many were quick to abandon the horse and buggy to embrace the new fad. No, wait…

“There are better ideas than Agile” = I assure you that I will find that perfect exercise (or fat-burning pill, or magic super treadmill) on one of those infomercials any day now. No need to get fit while I’m looking.

“Nothing new here” = Jogging has been around for a long time. That alone is no reason for me to do it.

“Not a fair comparison?” = So what if jogging improves health. It’s not like it will make me an Olympic champion.

At the end of the day, people are really divided into two groups: those who are fit, and those who drink beer in front of the TV all day.

At least I hope we all agree that jogging is much better than nothing.

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David Tedford

Vice President

David Tedford has over 20 years of sales experience within the IT/software industry. He excels at being immersed in a customer's environment, understanding his customers requirements, crafting solutions to meet those requirements, and ultimately providing solutions to his customers.

Vladimir Litoshenko

Senior Vice President

As the head of business development for First Line Software, Vladimir heads up business development in Western Europe and Russia.

Vladimir began his career in IT in 2002, when, as a student of Faculty of Automation of Computer Science of the First Electrotechnical University (ETU “LETI”), he began his work at The Morfizpribor Central Research Institute (CRI). Vladimir joined the StarSoft team (predecessor of First Line Software) in 2004 as a Junior Software Developer. As he gained experience with more and more projects, he was promoted to leadership roles.

Richard Leslie

UK Business Development

Richard has over 15 years of sales and account management expertise in the IT and Tech sector. He has worked on many outsourcing engagements with global companies.

David Fien


David is a business development professional with more than 20 years’ experience as a specialist in the acquisition of partnerships and IT/software services for associations, not-for profits and corporations in Australia, New Zealand and USA. He has specific expertise in the healthcare, legal and hospitality industries.