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The 2019 appreciation event for First Line Software partners was held May 30 – June 2 at The Vinoy Renaissance St. Petersburg Resort & Golf Club in Florida. This year we provided guests with an opportunity to meet and talk with the First Line management team and delivery directors. In addition, one of the most important company’s events included many activities, all designed to provide a warm and friendly welcome to Company’s partners.

The topic of strategic partnership development was one of the most important to be taken up at the current session. 

Attendees heard from several guest speakers and First Line Software’s CEO, Nick Puntikov. The first session featured Kirill Tatrinov, a business and technology executive who was most recently the President and Chief Executive Office at Citrix Systems, Inc. (CTXS). He talked with attendees about the future of the enterprise software industry. The major driving factors for the growth of enterprise software market include a rising trend of big data analytics and cloud computing, growing demand for business intelligence and analytics, and increasing adoption of database management systems. The primary advantage of using enterprise software is to escalate the work efficiency along with productivity and gain a significant competitive advantage.

Clinic to Cloud CEO Rafic Habib presented the Client Keynote and discussed his experience with building and scaling global solutions such as the Clinic to Cloud medical practice, management platform. Mr. Habib has spent more than two decades in the health sector as an entrepreneur and member of an Australian standards body. He noted that the Clinic to Cloud team focused on reviewing, designing and improving all aspects of the medical practice – from the method of patient bookings to the reporting and healthcare outcomes.

In his First Line Software Keynote, CEO, Nick Puntikov, shared a year in review with attendees that highlighted the company’s achievements, its vision, and the focus on expanding high-growth practices such as healthcare IT and eCommerce. For example, one of the main trends over the past few years is that the level of investment into the Healthcare IT market has risen dramatically, as investors realized the enormous potential AI has for improving patient outcomes and reducing costs within the healthcare industry.

Finally, Lance Farquhar, Director of Software Development, Expert Services, for Episerver, presented a Partner Keynote that covered trends and directions in E-Commerce. Lance has 17+ years of experience in software development and has focused on commerce and marketing on the web for the past ten years. In his role, Lance provides technical leadership to Episerver’s customers and consults on best practices, architecture, and third-party integrations. First Line Software is proud to be a Premium Episerver Implementation Partner and works directly with businesses or collaborates with other Episerver Partners to provide full-service consulting to customize any part of the Episerver solution.

During the final session of the day, attendees chose to participate in one of two round table discussions:

  1. The impact of Innovation, the Cloud, and Data Engineering
  2. Digital Transformation realities in Healthcare, Retail, and eCommerce.
David Tedford, First Line Software VP commented:  “We always look forward to hosting our clients and partners for an event where they can meet the First Line management team and delivery directors in person, hear from interesting speakers, and enjoy experiences in the host city”.

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David Tedford

Vice President

David Tedford has over 20 years of sales experience within the IT/software industry. He excels at being immersed in a customer's environment, understanding his customers requirements, crafting solutions to meet those requirements, and ultimately providing solutions to his customers.

Vladimir Litoshenko

Senior Vice President

As the head of business development for First Line Software, Vladimir heads up business development in Western Europe and Russia.

Vladimir began his career in IT in 2002, when, as a student of Faculty of Automation of Computer Science of the First Electrotechnical University (ETU “LETI”), he began his work at The Morfizpribor Central Research Institute (CRI). Vladimir joined the StarSoft team (predecessor of First Line Software) in 2004 as a Junior Software Developer. As he gained experience with more and more projects, he was promoted to leadership roles.

Richard Leslie

UK Business Development

Richard has over 15 years of sales and account management expertise in the IT and Tech sector. He has worked on many outsourcing engagements with global companies.

David Fien


David is a business development professional with more than 20 years’ experience as a specialist in the acquisition of partnerships and IT/software services for associations, not-for profits and corporations in Australia, New Zealand and USA. He has specific expertise in the healthcare, legal and hospitality industries.