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Disruptions that are crisis-level happen. Being prepared is key. Having systems and processes in place to ensure business continuity can make the difference between barely riding out the storm or rising above the situation to thrive and make continuous progress. Companies that have shored up their companies with digital transformation initiatives are in a much stronger position to thrive rather than hope to survive a crisis or downturn in the economy.

As we write this blog post, the world is experiencing an unprecedented time of crisis that is delivering the kind of disruption that could not have been predicted or imagined. The scale of the Covid-19 outbreak continues to expand around the world even as it is slowing where it started - in China. Businesses need to react faster than ever before.

Digitalization, distributed teams, and data management are key factors for stabilizing the impact of a crisis on your business.

Digitalization, or digital transformation, equips companies to react faster than the spread of a crisis. They can be more proactive in the market, communicate better with customers, and be more flexible with their staffing. By focusing on people, process, and technology, the staff has the technology they need to be productive, business functions are streamlined, and the customer experience becomes a differentiating factor. Finally, automating workflows and processes becomes a reality for companies as part of their digital transformations.

Another consideration is for businesses to take the omnichannel approach, which is common in the retail industry. Retailers have been told they need to adopt omnichannel retail strategies to connect with customers, increase foot traffic, drive sales, and survive in the digital age. But in reality, why not apply omnichannel to B2B and be everywhere your corporate prospects are? When businesses embrace being visible and available across multiple digital channels, they make it easier for enterprise customers to do business with them, and naturally, become the provider of choice.

Distributed teams allow for diversification and flexibility with replacing, combining and scaling resources as business needs fluctuate. Business continuity becomes a reality. Teams use communications apps and tools to easily collaborate across geographies and time zones. Applying the agile methodology creates transparency, builds trust, and speeds response times. Agile, distributed teams make steady and continuous progress on projects when work gets performed across multiple time zones.

Finally, data management introduces the capability to produce business intelligence. When data is ingested, structured, and then analyzed, companies extract valuable insights such as predictive analytics that inform decisions. These insights identify areas of the business that are at risk and opportunities to capitalize on trends in the marketplace.
First Line Software has been helping companies accomplish their digital transformations for years by advising on best practices and recommending technologies that position them for growth and becoming leaders in their markets. 

Our globally-distributed and agile teams are highly efficient when it comes to completing customer projects. They also work alongside customer staff to augment existing resources with similar or specialty skills. 

In addition,  our data management experts work with customers to ensure they are set up with systems and tools to manage the entire data life cycle and deliver insights that guide important business decisions.

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David Tedford

Vice President

David Tedford has over 20 years of sales experience within the IT/software industry. He excels at being immersed in a customer's environment, understanding his customers requirements, crafting solutions to meet those requirements, and ultimately providing solutions to his customers.

Vladimir Litoshenko

Senior Vice President

As the head of business development for First Line Software, Vladimir heads up business development in Western Europe and Russia.

Vladimir began his career in IT in 2002, when, as a student of Faculty of Automation of Computer Science of the First Electrotechnical University (ETU “LETI”), he began his work at The Morfizpribor Central Research Institute (CRI). Vladimir joined the StarSoft team (predecessor of First Line Software) in 2004 as a Junior Software Developer. As he gained experience with more and more projects, he was promoted to leadership roles.

Richard Leslie

UK Business Development

Richard has over 15 years of sales and account management expertise in the IT and Tech sector. He has worked on many outsourcing engagements with global companies.

David Fien


David is a business development professional with more than 20 years’ experience as a specialist in the acquisition of partnerships and IT/software services for associations, not-for profits and corporations in Australia, New Zealand and USA. He has specific expertise in the healthcare, legal and hospitality industries.