Automated system for ordering customized marketing materials
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Episerver & First Line Software partnership
First Line customized the Episerver Commerce Web-based platform so clients of the customer would be able to organize and automate the Automated system for ordering customized marketing materials process of creating and receiving printing marketing materials.
Client
A large U.S.-based company provides digital printing services for the production of advertising and marketing materials. These services automate the process of creating and ordering standard marketing products: brochures, booklets, ads, e-blasts, and other materials in electronic format, including the creation of landing pages for websites. The customers of our client are large financial services organizations operating across the USA, Canada and Western Europe.
Challenge
The client approached First Line in 2015 to develop a software solution for their B2B customers to fully automate the process of creating and managing the production of all types of marketing materials and promotional items, both in print and in electronic formats.
Within one month a prototype was created and accepted for the development of a system over the next 12 months. In April 2016, a decision was made to make the system available to customers. Currently, the system is being developed for new customers. The load level is 100,000 users generating content simultaneously. The system is populated with more than 20,000 distinct items of marketing materials, including pdf booklets and presentations, as well as video and audio files.
Solution
First Line customized the Episerver Commerce Web-based platform so clients of the customer would be able to organize and automate the Automated system for ordering customized marketing materials process of creating and receiving printing marketing materials. The system also allows the customer to customize and adapt marketing materials for each individual user. One of the users of the platform is a Fortune 100 insurance company. The company has more than 100,000 agents who use the customized application as a tool to create marketing materials for clients. The system allows user to configure marketing information, create personalized, signed booklets, manage the printing of materials or generate them electronically in PDF format and send them to customers, and create website landing pages. It also facilitates budget management for the individual agent. The system includes the stages of content control, as well as budget and logistics control.
Description of work
- Development of a solution based on Episerver Commerce
- Integration with dozens of service providers
- Integration with the United States Postal System (USPS) for mass mailings
- A wide range of utilities for customizing the system for a specific user - in the original version, the system presents more than 100 types of services
- Integration with an online store which allows users to easily order the production of promotional items
- Integration with data providers such as Accudata and others, with the ability to select the target audience
- The option of organizing a workflow system of approvals for a budget, logistics, and content.
Project Technologies
XMPie, SOLR, Angular, Responsive layout, load balanced environment, AWS (Amazon cloud), pci dss compliance - the industry standard for credit card payments (developed by Visa and MasterCard).
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David Tedford has over 20 years of sales experience within the IT/software industry. He excels at sales, business development, channel development, sales cycle management, negotiations, and sales team management.
As the head of business development for First Line Software, Vladimir heads up business development in Western Europe and Russia.
Vladimir began his career in IT in 2002, when, as a student of Faculty of Automation of Computer Science of the First Electrotechnical University (ETU “LETI”), he began his work at The Morfizpribor Central Research Institute (CRI). Vladimir joined the StarSoft team (predecessor of First Line Software) in 2004 as a Junior Software Developer. As he gained experience with more and more projects, he was promoted to leadership roles.
The Hague, Netherlands
Richard has over 15 years of sales and account management expertise in the IT and Tech sector. He has worked on many outsourcing engagements with global companies.
Gloucestershire, United Kingdom
David is a business development professional with more than 20 years’ experience as a specialist in the acquisition of partnerships and IT/software services for associations, not-for profits and corporations in Australia, New Zealand and USA. He has specific expertise in the healthcare, legal and hospitality industries.