Retail shopper behavior data analytics system - Development Case Study

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Our customer is a consulting company that specializes in the development and implementation of BI systems for retailers.

Product

Their first proprietary product is a decision support system based on retail shopper behavior analysis. This packaged solution is made up of Wi-Fi sensors. The sensors are installed in retail outlets and collect statistics about retail visitor behavior. The information is collected by passive monitoring of the shoppers’ Wi-Fi gadgets (smartphones, pads) within a 2.4 GHz range. Signal intensity and detection times are recorded as well as the shopper’s system-generated unique device ID.

This cloud software for retail analyzes the collected data and converts it into detailed and multi-dimensional reports that assess the shopper behavior in various analytical datasets:

Visit duration – the time spent by shoppers in the retail outlet
Capture rate – actual visit percentage of the total number of shoppers
Loyalty – follow-up call analytics
Bounce rate – percentage of shoppers who left without making purchases
Outlet heatmap – concentration of retail shopper traffic.

Project Intro

The client selected First Line Software as its technology development partner. First Line Software developed the cloud-based retail software solution and performed the Development of retail shopper behavior data collection and analytics system testing. Technologically, the monitoring system consists of Wi-Fi routers with advanced weaving, a server collecting and processing the data and a web application which transmits the data and reports to the user. As part of the project, various types of Wi-Fi routers were tested and the most appropriate equipment was selected. Interaction between the sensors and software was developed. Additional functionality was developed: delivery of ads in the form of text messages to subscribed shoppers who pass by the retail outlet and tracking of the staff and business hours for each retail outlet.

Project technology

Linux/OpenWRT + ASP.NET MVC/ASP.NET Web API /Highcharts/ d3.js / MSSQL / ADO.NET Entity Framework
PHP/Knockout/ PostgreSQL

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Client References

I want to express my gratitude for all of your team’s hard work, support and extra help. We are very grateful for all that you have done for us.
Senior Project Manager, a U.S. specialty digital design and web development agency

Your quality of work is exceptional, and your flexible approach has allowed us to build and deploy a large amount of complex functionality in a very short space of time. Kudos to everyone for their professionalism and for delivering results that exceeded our expectations.
CEO, leading social media analytics provider

We have never had a better release that we can think of. And that is all because of your hard and dedicated work. So here is a big THANK YOU to everyone from all of us!
Editor, leading Scandinavian newspaper

For a software vendor like ourselves, picking the right development partner is crucial. First Line’s technical expertise and solid project management, coupled with their proficiency in Agile methodologies, have made them an integral part of our product development group.
VP Product Development, leading enterprise software vendor

Our First Line Team has been doing a great job. All of the guys check in great code, and they have a forward thinking mindset, not a feature-to-feature approach. They are also very open in terms of sharing knowledge, which is critical to running productive distributed teams.
Application Development Director, global marketing company

We've all learned a lot from you, and it is great working with you.
Application Development Director, global marketing company

The First Line team has an excellent process and we can learn from your team and improve.
Product Owner, Strategic Software Consultancy

I would like to thank the First Line development team for their dedication and high level of quality in their work. Despite being thousands of miles apart, we have been able to work quickly, effectively, and intelligently. Your team has been a major part of why we have been successful thus far.
VP Engineering, e-learning startup

First Line is a great technology partner capable of delivering complex, ‘industrial grade’ projects. They have demonstrated strong technical competence and solid understanding of the media and publishing domain. We have also been very impressed by the management team's attention to our needs and commitment to our success.
CEO, leading European digital media company

Your effort is the #1 reason that this project is going so well. I've worked with a lot of teams over the years and there are very few teams that I trust and respect. When you are given a task or feature, I never have to worry whether or not it will be accomplished on time and I never worry about the quality - you always deliver.
Architect, Strategic Software Consultancy

The team we put together in the last half of this year is one of the most productive, skilled and enjoyable I’ve ever worked on. It’s great to see the product brought to life, and I’m proud to work with all you folks.
Senior Architect, Fortune 100 company

The First Line Software team is professional, results driven, and proactive. I know that when we provide requirements for new functionality, they will not only deliver on the scope of what has been asked but will look beyond and give insight into how we can make our product even better. It has been a privilege to work with First Line Software, and I look forward to continuing our partnership in future.
VP, global marketing company

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