Development of retail shopper behavior data collection and analytics system
Our customer is a consulting company that specializes in the development and implementation of BI systems for retailers.
Product
Their first proprietary product is a decision support system based on retail shopper behavior analysis. This packaged solution is made up of Wi-Fi sensors. The sensors are installed in retail outlets and collect statistics about retail visitor behavior. The information is collected by passive monitoring of the shoppers’ Wi-Fi gadgets (smartphones, pads) within a 2.4 GHz range. Signal intensity and detection times are recorded as well as the shopper’s system-generated unique device ID.
This software analyzes the collected data and converts it into detailed and multi-dimensional reports that assess the shopper behavior in various analytical datasets:
- Visit duration – the time spent by shoppers in the retail outlet
- Capture rate – actual visit percentage of the total number of shoppers
- Loyalty – follow-up call analytics
- Bounce rate – percentage of shoppers who left without making purchases
- Outlet heatmap – concentration of retail shopper traffic.
Project Intro
The client selected First Line Software as its technology development partner. First Line Software developed the cloud-based software solution and performed the Development of retail shopper behavior data collection and analytics system testing. Technologically, the monitoring system consists of Wi-Fi routers with advanced weaving, a server collecting and processing the data and a web application which transmits the data and reports to the user. As part of the project, various types of Wi-Fi routers were tested and the most appropriate equipment was selected. Interaction between the sensors and software was developed. Additional functionality was developed: delivery of ads in the form of text messages to subscribed shoppers who pass by the retail outlet and tracking of the staff and business hours for each retail outlet.
Project technology
- Linux/OpenWRT + ASP.NET MVC/ASP.NET Web API /Highcharts/ d3.js / MSSQL / ADO.NET Entity Framework
- PHP/Knockout/ PostgreSQL
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David Tedford has over 20 years of sales experience within the IT/software industry. He excels at being immersed in a customer's environment, understanding his customers requirements, crafting solutions to meet those requirements, and ultimately providing solutions to his customers.

As the head of business development for First Line Software, Vladimir heads up business development in Western Europe and Russia.
Vladimir began his career in IT in 2002, when, as a student of Faculty of Automation of Computer Science of the First Electrotechnical University (ETU “LETI”), he began his work at The Morfizpribor Central Research Institute (CRI). Vladimir joined the StarSoft team (predecessor of First Line Software) in 2004 as a Junior Software Developer. As he gained experience with more and more projects, he was promoted to leadership roles.
The Hague, Netherlands

Richard has over 15 years of sales and account management expertise in the IT and Tech sector. He has worked on many outsourcing engagements with global companies.
Gloucestershire, United Kingdom

David is a business development professional with more than 20 years’ experience as a specialist in the acquisition of partnerships and IT/software services for associations, not-for profits and corporations in Australia, New Zealand and USA. He has specific expertise in the healthcare, legal and hospitality industries.