Dutch
Czech
Innovative Digital Marketing in the Cloud
With innovative offerings ranging from self-service campaign management and email to fully managed customer engagement and loyalty programs, ClickSquared’s pioneering Cross-Channel Marketing Hub enables marketers to orchestrate and deliver analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels.
The Client
Boston-based ClickSquared is a global provider of cross-channel cloud marketing software and services.
The Challenge
With innovative offerings ranging from self-service campaign management and email to fully managed customer engagement and loyalty programs, ClickSquared’s pioneering Cross-Channel Marketing Hub enables marketers to orchestrate and deliver analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels.
An effective marketing campaign management system needs to have the ability to identify and select target audiences; assign correct offers/treatments; define attributes for personalization; perform elementary analytics; execute, track and report each campaign; manage customer contact history; and finally, develop business rules — all without the need for programming.
Moreover, a successful platform will need to have an extremely easy to use and intuitive interface geared towards non-technical marketing professionals to facilitate adoption and ensure a short learning curve. The new generation of ClickSquared’s pioneering cross-channel cloud solution christened “The Hub” incorporates all these features in a winning combination.
In order to bring The Hub to market in the desired timeframe, ClickSquared realized they needed to quickly expand the R&D team with a provider that had a deep understanding of the subject matter. First Line was selected as ClickSquared’s development partner.
First Line's Solution
First Line’s the US-based development team was responsible for the implementation of some of the key components of the core platform. The new solution incorporates the following functionality:
- Better customer insight through consolidation of all customer data into a single, multi-dimensional marketing data mart
- Cross-channel orchestration (i.e. direct mail, e-mail, SMS, social media, etc.) enabled via one interface, based on a common set of business rules
- Analytics-driven campaign creation, leveraging built-in segmentation and modeling tools
- Ad hoc customer analysis and data visualization tools powered by a business intelligence engine (allowing marketers to “slice and dice” campaign-performance data in order to understand the key factors that drive campaign success — or the lack thereof )
- Automated, cross-channel, multi-wave campaigns (allowing the results of the first campaign to automatically guide or select the subsequent marketing treatments)
- Management of campaign execution lifecycle: a web service for robust management (execution, pausing, sopping, resuming, and cancellation) of marketing campaigns
- Table catalog (client metadata): Data mapping abstraction implemented via the mapping process that produces a logical map of the physical data source with specific access rights and additional business logic considerations
- Graph manager that creates and manages execution graphs for client access (asynchronous execution of request with optimization for possible parallel execution)
In the process of developing the new platform, First Line’s experts have overcome some non-trivial technical challenges.
Results
Although the development is still ongoing, and the product is being continually enhanced further, the new version of the platform incorporating many new features was successfully deployed for the first select clients.
Team size: 13
Total effort: over 150 person-months
Download Case Study: Innovative Digital Marketing in the Cloud
Download Case Study
related projects
Corporate intranet built for global software development and consulting company
First Line Software developed a robust corporate intranet to support staff with company news, information, tools, HR resources, community engagement, and self-service capabilities. The system helps connect staff and management socially which in turn increases job satisfaction and inspires company loyalty. Employees can advance their careers by applying for different roles on new projects announced on the platform.
Show details
Clinical Pathways System - Evidence-based Tool in Care Quality Management and Improvement
A clinical pathway is one of the main tools used to manage the quality in patient care concerning the standardization of care workflow and processes. Implementation of the clinical pathways reduces the variability in clinical practice and improves outcomes. Clinical pathways aim to promote organized and efficient care based on evidence-based medicine and aim to optimize outcomes in inpatient and ambulatory settings.
Show details
Machine Learning for Data Governance in a Hospital Setting
Wide-spread adoption of EHR systems brings along large amount of data available for reporting and other analytical insights. Health organizations routinely generate thousands of such analytical artifacts on daily or weekly basis.
Show detailsContact Us
United Kingdom
Gloucestershire
Cowley House,
12 Black Jack Street Cirencester
Gloucestershire, GL7 2AA, UK
Czech Republic
Brno
Centrum, Šumavská,
Šumavská 416/15,
602 00 Brno,
Czech Republic
Send us a note
We'll do our best to answer within one hour