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First Line Software implemented the Digital Asset Management (DAM) system as a reliable digital marketing technology tool that functions as a central content management hub and makes it possible to share the client’s digital assets with customers to: save and organize photos, videos, illustrations, audio files, documents, design files and presentations. This system allows the client to manage and organize all their digital assets in one place.

Client

International retail group. The company operates more than 300 supermarkets. 

Challenge

During the first phase of the project, First Line Software has been focusing on making initial improvements:

  • Develop product catalog
  • Rapid migration of the client’s website
  • Develop customer personal profile
  • Group and run the Customer loyalty club (according to product categories)
  • Provide migration of loyalty transactions from web to mobile application

First Line Software implemented the Digital Asset Management (DAM) system as a reliable digital marketing technology tool that functions as a central content management hub and makes it possible to share the client’s digital assets with customers to: save and organize photos, videos, illustrations, audio files, documents, design files and presentations. This system allows the client to manage and organize all their digital assets in one place.

During the entire project, First Line Software has been operating as a UX technology expert and has designed several client projects (from the concept development to completion of development and testing).

Development of customer personal profile account

During the next phase, First Line Software developed and integrated these solutions:

  • Customer profiles
  • Number of points
  • Transaction history of points
  • Personalized promotions according to their transaction history (based on machine learning)
  • General promotional campaigns

Development of product catalog 

First Line’s engineers architected and developed solutions to:

  • Integrate Product Information Management System with SAP ERP System
  • Establish updated product catalogue
  • Develop web-searching, create web-editorial interface, and arrange vendor code according to product catalogue
  • Build consumer list and shopping basket calculations
  • Integrate with cashier system (Kristall)
  • Integrate with media archive including product photo content (DAM - Digital Asset Management)

First Line developed a platform for the migration of large volumes of existing content to the Episerver CMS. This platform consists of a number of components that extend the functionality of the standard Episerver CMS and optimize working with big data.

First Line Software provides full cycle software development.

Project Deliverables

  • Analytics
  • Development
  • Testing
  • System configuration
  • Support
  • Technical documentation

Features

  • High-performance system (250,000 users)
  • 70 users per second visit website (approximately 2 million users per day - the highest volume in the retail industry) 
  • Product catalog consists of more than 100,000 products
  • 20 million customers to take part in Client’s promotions (events, discounts) 

Technological stack:

Episerver, .NET 3.5, MS SQL, ReactJS  MS Products: .NET framework 3.5, C#, ASP.NET, MS SQL Server

The team: more than 30 First Line Software technical experts
Project duration: 2018 – 2019

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Client References

I want to express my gratitude for all of your team’s hard work, support and extra help. We are very grateful for all that you have done for us.

Senior Project Manager, a U.S. specialty digital design and web development agency

Your quality of work is exceptional, and your flexible approach has allowed us to build and deploy a large amount of complex functionality in a very short space of time. Kudos to everyone for their professionalism and for delivering results that exceeded our expectations.

CEO, leading social media analytics provider

We have never had a better release that we can think of. And that is all because of your hard and dedicated work. So here is a big THANK YOU to everyone from all of us!

Editor, leading Scandinavian newspaper

For a software vendor like ourselves, picking the right development partner is crucial. First Line’s technical expertise and solid project management, coupled with their proficiency in Agile methodologies, have made them an integral part of our product development group.

VP Product Development, leading enterprise software vendor

Our First Line Team has been doing a great job. All of the guys check in great code, and they have a forward thinking mindset, not a feature-to-feature approach. They are also very open in terms of sharing knowledge, which is critical to running productive distributed teams.

Application Development Director, global marketing company

We've all learned a lot from you, and it is great working with you.

Application Development Director, global marketing company

The First Line team has an excellent process and we can learn from your team and improve.

Product Owner, Strategic Software Consultancy

I would like to thank the First Line development team for their dedication and high level of quality in their work. Despite being thousands of miles apart, we have been able to work quickly, effectively, and intelligently. Your team has been a major part of why we have been successful thus far.

VP Engineering, e-learning startup

First Line is a great technology partner capable of delivering complex, ‘industrial grade’ projects. They have demonstrated strong technical competence and solid understanding of the media and publishing domain. We have also been very impressed by the management team's attention to our needs and commitment to our success.

CEO, leading European digital media company

Your effort is the #1 reason that this project is going so well. I've worked with a lot of teams over the years and there are very few teams that I trust and respect. When you are given a task or feature, I never have to worry whether or not it will be accomplished on time and I never worry about the quality - you always deliver.

Architect, Strategic Software Consultancy

The team we put together in the last half of this year is one of the most productive, skilled and enjoyable I’ve ever worked on. It’s great to see the product brought to life, and I’m proud to work with all you folks.

Senior Architect, Fortune 100 company

The First Line Software team is professional, results driven, and proactive. I know that when we provide requirements for new functionality, they will not only deliver on the scope of what has been asked but will look beyond and give insight into how we can make our product even better. It has been a privilege to work with First Line Software, and I look forward to continuing our partnership in future.

VP, global marketing company
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David Tedford

VP, Content, Commerce & Digital Experience Practice Lead — Greater Boston Area

Mark Edgett

VP of Sales, East Coast — Groton, Massachusetts

Garrett Schut

VP of Sales, West Coast — Irvine, California

Ivo Fung-A-Jou

VP Sales — the Netherlands

Marcus Portstrom

VP Sales — Scandinavia

Gregory Massov

VP Sales — Israel

Richard Leslie

UK Business Development

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