Case study: E-Commerce platform for global retail group

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First Line Software implemented the Digital Asset Management (DAM) system as a reliable digital marketing technology tool that functions as a central content management hub and makes it possible to share the client’s digital assets with customers to: save and organize photos, videos, illustrations, audio files, documents, design files and presentations. This system allows the client to manage and organize all their digital assets in one place.

Client

International retail group. The company operates more than 300 supermarkets.

Challenge

During the first phase of the project, First Line Software has been focusing on making initial improvements:

Develop product catalog
Rapid migration of the client’s website
Develop customer personal profile
Group and run the Customer loyalty club (according to product categories)
Provide migration of loyalty transactions from web to mobile application

During the entire project, First Line Software has been operating as a UX technology expert and has designed several client projects (from the concept development to completion of development and testing).

Development of customer personal profile account

During the next phase, First Line Software developed and integrated these solutions:

Customer profiles
Number of points
Transaction history of points
Personalized promotions according to their transaction history (based on machine learning)
General promotional campaigns

Development of product catalog

First Line’s engineers architected and developed solutions to:

Integrate Product Information Management System with SAP ERP System
Establish updated product catalogue
Develop web-searching, create web-editorial interface, and arrange vendor code according to product catalogue
Build consumer list and shopping basket calculations
Integrate with cashier system (Kristall)
Integrate with media archive including product photo content (DAM - Digital Asset Management)

First Line developed a platform for the migration of large volumes of existing content to the Episerver CMS. This platform consists of a number of components that extend the functionality of the standard Episerver CMS and optimize working with big data.

First Line Software provides full cycle software development.

Project Deliverables

Analytics
Development
Testing
System configuration
Support
Technical documentation

Features

High-performance system (250,000 users)
70 users per second visit website (approximately 2 million users per day - the highest volume in the retail industry)
Product catalog consists of more than 100,000 products
20 million customers to take part in Client’s promotions (events, discounts)

Technological stack:

Episerver, .NET 3.5, MS SQL, ReactJS MS Products: .NET framework 3.5, C#, ASP.NET, MS SQL Server

The team: more than 30 First Line Software technical experts

Project duration: 2018 – 2019

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Client References

I want to express my gratitude for all of your team’s hard work, support and extra help. We are very grateful for all that you have done for us.
Senior Project Manager, a U.S. specialty digital design and web development agency

Your quality of work is exceptional, and your flexible approach has allowed us to build and deploy a large amount of complex functionality in a very short space of time. Kudos to everyone for their professionalism and for delivering results that exceeded our expectations.
CEO, leading social media analytics provider

We have never had a better release that we can think of. And that is all because of your hard and dedicated work. So here is a big THANK YOU to everyone from all of us!
Editor, leading Scandinavian newspaper

For a software vendor like ourselves, picking the right development partner is crucial. First Line’s technical expertise and solid project management, coupled with their proficiency in Agile methodologies, have made them an integral part of our product development group.
VP Product Development, leading enterprise software vendor

Our First Line Team has been doing a great job. All of the guys check in great code, and they have a forward thinking mindset, not a feature-to-feature approach. They are also very open in terms of sharing knowledge, which is critical to running productive distributed teams.
Application Development Director, global marketing company

We've all learned a lot from you, and it is great working with you.
Application Development Director, global marketing company

The First Line team has an excellent process and we can learn from your team and improve.
Product Owner, Strategic Software Consultancy

I would like to thank the First Line development team for their dedication and high level of quality in their work. Despite being thousands of miles apart, we have been able to work quickly, effectively, and intelligently. Your team has been a major part of why we have been successful thus far.
VP Engineering, e-learning startup

First Line is a great technology partner capable of delivering complex, ‘industrial grade’ projects. They have demonstrated strong technical competence and solid understanding of the media and publishing domain. We have also been very impressed by the management team's attention to our needs and commitment to our success.
CEO, leading European digital media company

Your effort is the #1 reason that this project is going so well. I've worked with a lot of teams over the years and there are very few teams that I trust and respect. When you are given a task or feature, I never have to worry whether or not it will be accomplished on time and I never worry about the quality - you always deliver.
Architect, Strategic Software Consultancy

The team we put together in the last half of this year is one of the most productive, skilled and enjoyable I’ve ever worked on. It’s great to see the product brought to life, and I’m proud to work with all you folks.
Senior Architect, Fortune 100 company

The First Line Software team is professional, results driven, and proactive. I know that when we provide requirements for new functionality, they will not only deliver on the scope of what has been asked but will look beyond and give insight into how we can make our product even better. It has been a privilege to work with First Line Software, and I look forward to continuing our partnership in future.
VP, global marketing company

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