A leading national news organization made the decision to spin out its sports news division into a separate website. With hosting several upcoming sporting events of global significanc, there was a growing demand for a modern dedicated sports news portal.
Congratulations! Your business has just taken off or grown to the point where you need to choose a platform to execute your E-Commerce vision. Now is the time to polish up your crystal ball and put it to good use by taking a look three to five years into the future. What’s your vision for the company? What are the expectations from your online business? These “big picture” questions (and more importantly, their answers) are where you really need to begin the search for your ideal E-Commerce platform solution.
Today’s retail competition for consumer’s attention is brutal. Everyone is trying to solve real (or perceived) problems with the help of technology, including those related to customer attraction and their loyalty. Businesses are increasingly using the word, “club”. What is a buyers “club” from the retailers' point of view, and what are the main characteristics of the concept of a “club”? How can software and technology be an integral part of the creation and maintenance of the club? These questions and many more are tackled by First Line Software’s Retail Practice team.
Retail trends in omnichannel and personalization emerged in 2020, and due to our “new reality” they have evolved much faster than one might expect. The kind of progress in marketing that usually takes five or six years - was made in just five to six months. Obviously, these “trends” will remain relevant and will influence marketing strategy in 2022 and beyond. Let's take a closer look with First Line Software’s retail practice team at what’s changed and what it all means…
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