Boston-based ClickSquared is a global provider of cross-channel cloud marketing software and services.
With innovative offerings ranging from self-service campaign management and email to fully managed customer engagement and loyalty programs, ClickSquared’s pioneering Cross-Channel Marketing Hub enables marketers to orchestrate and deliver analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels.
An effective marketing campaign management system needs to have the ability to identify and select target audiences; assign correct offers/treatments; define attributes for personalization; perform elementary analytics; execute, track and report each campaign; manage customer contact history; and finally, develop business rules — all without the need for programming.
Moreover, a successful platform will need to have an extremely easy to use and intuitive interface geared towards non-technical marketing professionals to facilitate adoption and ensure a short learning curve. The new generation of ClickSquared’s pioneering cross-channel cloud solution christened “The Hub” incorporates all these features in a winning combination.
In order to bring The Hub to market in the desired timeframe, ClickSquared realized they needed to quickly expand the R&D team with a provider that had a deep understanding of the subject matter. First Line was selected as ClickSquared’s development partner in December 2010.
First Line’s the US-based development team was responsible for the implementation of some of the key components of the core platform. The new solution incorporates the following functionality:
In the process of developing the new platform, First Line’s experts have overcome some non-trivial technical challenges, including:
Although the development is still ongoing, and the product is being continually enhanced further, the new version of the platform incorporating many new features was successfully deployed for the first select clients in the fall of 2011. ClickSquared started migrating customers to the new platform in 2012.