12:30

Welcome Reception

13:00

What It Takes to Be a Digital Leader in 2025

Alex Atzberger, CEO at Optimizely

13:15

Optimizely One

Remko Jantzen — Senior Principal Solution Architect

Benefits and creative insights, by Optimizely

14:00

PaaS vs SaaS

Remko Jantzen — Senior Principal Solution Architect at Optimizely

Key differences and use cases, by Optimizely

14:15

Coffee Break

14:40

Strategy & Value

Sama Asali — Senior Consultant, Strategy & Value

How Optimizely can help create value for prospects and customers alike

15:00

AI-Driven Personalisation

Mårten Bokedal — Senior Solutions, Strategy Director

Enhancing customer experiences, by Optimizely

15:30

Content Management Platforms (CMP)

Mårten Bokedal — Senior Solutions, Strategy Director

Optimising digital workflows, by Optimizely

16:15

Migration Сhoices & Front-End Performance

Rob Thomas — Channel Director EMEA

Hands-on practical choices and use cases by Netlify

16:40

Break

17:00

Delivery & Implementation Support

Daria Kolchina — DX Lead & Richard Leslie — Partner Manager

by First Line Software

17:30

Drinks & Networking