AI Agents in Action: Innovations from the Optimizely 2025 Hackathon
In the summer of 2025, Optimizely hosted a hackathon dedicated to Opal, the company’s next-generation AI-driven platform that connects content, data, and personalization through a network of intelligent agents and adaptable workflows.
The goal was to design tools that extend the platform’s capabilities, showcasing how artificial intelligence can automate business operations across the Optimizely ecosystem via Opal APIs.
The First Line Software team presented two solutions demonstrating how Opal can drive both sustainable web operations and intelligent content automation: a GreenOps-focused sustainability analyzer and an AI-based brochure generation tool.
Sustainable Experience Optimizer — GreenOps for Digital Sustainability
The Sustainable Experience Optimizer is a GreenOps tool built on the Opal Tool Framework, designed to analyze and optimize the digital carbon footprint of websites while correlating sustainability metrics with performance and UX.
Unlike traditional integrations, this tool runs as an independent prototype — it does not connect directly to Optimizely CMS, Commerce, or ODP — but instead focuses on demonstrating how Opal tools can operate autonomously while leveraging external data sources.
Architecture and Integrations
The system gathers performance data using the CO₂.js library (by The Green Web Foundation) and Google PageSpeed Insights API, calculating the estimated energy use of each page and the resulting CO₂ emissions.
These metrics are combined with Core Web Vitals (LCP, FID, CLS) and network telemetry to generate detailed Markdown-based sustainability reports that link user experience with environmental impact.
Technology Stack
- Runtime Environment: Node.js, hosted on Vercel Functions for lightweight, serverless execution.
- AI Integration: Opal SDK with JSON-based Tools Protocol.
- Data Sources: CO₂.js, Google PageSpeed Insights.
- Output Format: Markdown-formatted sustainability reports designed for readability and easy integration into documentation or dashboards.
Use Cases
- Automated CO₂ analysis for individual pages or entire sites.
- Comparative sustainability benchmarking across competitors or industries.
- Real-time optimization recommendations generated through the Opal AI agent.
By merging environmental responsibility with technical performance metrics, this tool highlights how AI-driven GreenOps can bring sustainability into the heart of digital experience design.
Instant Brochure Builder — Automating Content Production with Opal
The Instant Brochure Builder leverages Opal’s orchestration capabilities to transform any public web page into a polished, print-ready PDF or slide deck.
The AI agent parses and structures information from a public web page, and can also enrich it with additional context or summaries before applying a design template to produce a ready-to-share brochure or presentation.
Architecture and Data Flow
The current version of the Instant Brochure Builder functions as a standalone solution, not directly connected to Optimizely components.
It uses the Opal Tools API to process publicly available URLs, extract and reorganize text, and generate formatted outputs through a combination of Node.js, LangChain.js, and Azure OpenAI.
This architecture allowed the team to experiment freely with intelligent document-generation workflows, focusing on the interaction between Opal’s AI layer and lightweight serverless infrastructure.
Technical Implementation
- AI Content Parsing: LLM-based analysis powered by Azure OpenAI.
- Template Engine: HTML-based templates built with Handlebars, rendered to PDF using Puppeteer.
- Tech Stack: Node.js, Vercel Functions, LangChain.js, Opal Tools SDK, Azure OpenAI.
- Output Formats: PDF, Markdown, or JSON for further integration.
Example Opal prompt:
The tool works exclusively with public URLs and excludes private or embedded media, ensuring data security and transparency.
Future releases may include direct integration with Optimizely CMS or CMP, enabling end-to-end content publishing pipelines within the ecosystem.
The hackathon showcased how Opal can serve as the intelligence core within the Optimizely ecosystem — bridging data, content, and automation through AI-powered tools.
First Line Software extends its gratitude to Optimizely for the opportunity to explore the capabilities of Opal and prototype next-generation AI workflows.
Stay tuned for updates from First Line Software to discover how our upcoming solutions continue to push the boundaries of digital innovation and business automation.