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As an Episerver Premium Partner – with more than 70 engineers currently supporting Episerver’s Content Management and eCommerce application, it was only natural that First Line would attend Episerver’s Ascend conferences in both Las Vegas and Amsterdam.

Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. Companies preparing for digitalization can also benefit from implementing the convenient and comprehensive Episerver platform.

episerver ascendAscend provided a forum for hundreds of Episerver partners and clients to get up-to-speed on the latest product releases and updates, learn how to achieve great results across mobile, social and the web, and take away expert guidance from the breakout sessions and hands-on experience in lab environments. CxOs learned how to elevate their brand with transformative strategies and technologies while networking with other industry experts and thought leaders.

First Line’s VP Mike Medaglia attended the Las Vegas event while Robert Lagas (GM Benelux, VP Sales Europe), joined the Amsterdam event. Mike and Robert enjoyed meeting up with many First Line customers and partners at these events. Mike was also asked to speak about the Internet of Things "The Internet of Things - A Business Overview" during one of the Las Vegas sessions – based on our membership in the Industrial Internet Consortium and our experience with building wearable technology and tracking devices. First line has gained additional expertise and knowledge as a member of the Object Management Group, a not-for-profit organization that is active in the standardization efforts for the IoT. In his presentation, Mike shared examples of IoT projects completed by First Line for customers across a number of industries.

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Episerver’s three day conference featured inspirational speakers included R ‘Ray’ Wang who spoke about harnessing disruptive technologies, along with TED presenter Erik Wahl who delivered an unforgettable session on ‘UnThinking’ our way to creative and breakout thinking. What a great event!

About First Line Software’s role as an Episerver Premium Partner. For over six years, First Line has been providing Episerver partners with back-end architectural and implementation services for this robust CMS and eCommerce application while they focus on the creative and strategic services for their client sites. First Line builds custom extensions that are scalable and upgradable while providing implementation and Tier 2 support as well. You can read more about our experience with Episerver here.

First Line’s expertise with the Internet of Things includes projects in: Wearable Tech, Cellular ID, Smart Cities, Healthcare, and Warehouse Management. Our work with media giant Bonnier AB involved a complex project of digitalization that resulted in all of their media outlets being consolidated onto a single platform of operation.

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David Tedford

Vice President

David Tedford has over 20 years of sales experience within the IT/software industry. He excels at being immersed in a customer's environment, understanding his customers requirements, crafting solutions to meet those requirements, and ultimately providing solutions to his customers.

Vladimir Litoshenko

Senior Vice President

As the head of business development for First Line Software, Vladimir heads up business development in Western Europe and Russia.

Vladimir began his career in IT in 2002, when, as a student of Faculty of Automation of Computer Science of the First Electrotechnical University (ETU “LETI”), he began his work at The Morfizpribor Central Research Institute (CRI). Vladimir joined the StarSoft team (predecessor of First Line Software) in 2004 as a Junior Software Developer. As he gained experience with more and more projects, he was promoted to leadership roles.

Richard Leslie

UK Business Development

Richard has over 15 years of sales and account management expertise in the IT and Tech sector. He has worked on many outsourcing engagements with global companies.

David Fien


David is a business development professional with more than 20 years’ experience as a specialist in the acquisition of partnerships and IT/software services for associations, not-for profits and corporations in Australia, New Zealand and USA. He has specific expertise in the healthcare, legal and hospitality industries.