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The opening event for E-Health Week 2020 was held for the fourth year on January 27, 2020, at the AFAS Circustheater, The Hague.

Conference organizers structured the event programming to provide informative workshops and introduce innovations in digital care at the Inspiration market. Attendees included a range of health industry professionals - nurses, patient representatives, scientists, purchasing, finance, and innovation managers from healthcare organizations, startups, healthcare companies, research institutes, suppliers and municipalities. The First Line Software team held many interesting discussions about opportunities for collaboration and partnerships.

What was especially useful about this conference is that participants could put what they learned into practice the very next day and take their next steps toward transforming patient care. A transformation process was introduced that included the following five steps: 

  1. Start by asking “Which concrete issue do we need to solve and why?” 
  2. Invest in people to teach them how to deal with new technologies and adapt to the changes that come with patient care transformation. 
  3. Collaborate in networks to share best practices and establish partnerships. Adjust care processes to incorporate new technologies and enable digital care. 
  4. Explore options for funding your transformation. 
  5. Establish a solid cost-benefit analysis and build a business case that resonates with the finance team. Research grant options.
“Transforming patient care is important and will take focused efforts to make the necessary changes that are no longer optional,” observed Vladimir Litoshenko, SVP, First Line Software. “Fortunately, this event offered plenty of useful guidance as well as numerous networking opportunities among healthcare professionals and technology providers.”

The second event, WEBWINKEL VAKDAGEN, is the largest annual e-commerce trade fair in the Netherlands. The two-day event, held on January 29 and 30, offered attendees the opportunity to expand their e-commerce knowledge with an extensive program of more than 200 sessions that covered current topics in e-commerce. The speaker list included local and global e-commerce experts.

The two-day event covered a broad range of topics including B2B e-commerce, logistics & fulfillment, platform economy, content & branding, strategy & growth, cross border, marketing automation & email, user experience & CRO, and more.

Attendees took away an extensive amount of new knowledge and best practices for achieving success in e-commerce. See you next year!

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David Tedford

Vice President

David Tedford has over 20 years of sales experience within the IT/software industry. He excels at being immersed in a customer's environment, understanding his customers requirements, crafting solutions to meet those requirements, and ultimately providing solutions to his customers.

Vladimir Litoshenko

Senior Vice President

As the head of business development for First Line Software, Vladimir heads up business development in Western Europe and Russia.

Vladimir began his career in IT in 2002, when, as a student of Faculty of Automation of Computer Science of the First Electrotechnical University (ETU “LETI”), he began his work at The Morfizpribor Central Research Institute (CRI). Vladimir joined the StarSoft team (predecessor of First Line Software) in 2004 as a Junior Software Developer. As he gained experience with more and more projects, he was promoted to leadership roles.

Richard Leslie

UK Business Development

Richard has over 15 years of sales and account management expertise in the IT and Tech sector. He has worked on many outsourcing engagements with global companies.

David Fien


David is a business development professional with more than 20 years’ experience as a specialist in the acquisition of partnerships and IT/software services for associations, not-for profits and corporations in Australia, New Zealand and USA. He has specific expertise in the healthcare, legal and hospitality industries.