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First Line Software, a global software boutique, was highlighted as Representative Vendor in Gartner’s first-ever Market Guide for Marketing Technology Integrators published in August 2014.

PRESS RELEASE - New York, Seattle, 16 October 2014 – First Line Software, a leading provider of custom software development and technology enablement services, announced today that it has been listed as a representative vendor in Gartner’s recent first-ever Market Guide for Marketing Technology Integrators.

Driven by the proliferation of big data analytics, cloud, mobility and social integration, marketing is fast becoming a major mover in IT purchasing. This trend led Gartner to predicting back in 2012 that by 2017, CMOs will spend more on IT than CIOs.

According to Gartner, “Today, many marketing organizations lack the maturity to address the substantial technical challenges they face. Consequently, marketers need skilled technical professionals to help them define and execute marketing strategies. Often, they turn to marketing technology integrators to bridge technical hurdles such as consolidating and integrating data, orchestrating and automating experiences in sequence, or optimizing customer experiences over time."

Gartner defines marketing technology integrators as professional service firms that work with marketing organizations to build, implement and integrate marketing infrastructure, as well as Web and mobile applications and digital experiences for engaging with their audiences across paid, earned and owned channels. In the Market Guide, First Line was featured as a representative vendor in the broader category of web development and system integration firms that have moved "up the stack" to focus on end-user applications, Web and mobile experiences to fulfill the needs of digital marketing initiatives.

“We are proud of our inclusion as a representative vendor in the Gartner Market Guide, and believe it validates our investment in strategic competencies like digital marketing, e-commerce, cloud, big data, and mobility,” said Nick Puntikov, President, First Line Software. “In today’s hypercompetitive market, customers often need to integrate a variety of fragmented channel solutions into a coherent marketing architecture, and to consolidate and glean the most value out of their data, – and those are exactly our sweet spots. First Line has a proven track record of putting together unique cross-domain teams capable of tackling non-trivial challenges and delivering industrial grade, transformational programs.”

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About First Line Software

First Line Software is a premier provider of custom software development and technology enablement services, with a focus on digital marketing, e-commerce, mobility, cloud, wearables, and enterprise content management. First Line provides recognized expert services to companies in North America, Europe and Asia, including Dell, Bonnier Group, and Tupperware. Headquartered in Singapore, First Line has sales and project support presence in the US and the EU, and operates multiple software development centers in Eastern Europe. 


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David Tedford

Vice President

David Tedford has over 20 years of sales experience within the IT/software industry. He excels at being immersed in a customer's environment, understanding his customers requirements, crafting solutions to meet those requirements, and ultimately providing solutions to his customers.

Vladimir Litoshenko

Senior Vice President

As the head of business development for First Line Software, Vladimir heads up business development in Western Europe and Russia.

Vladimir began his career in IT in 2002, when, as a student of Faculty of Automation of Computer Science of the First Electrotechnical University (ETU “LETI”), he began his work at The Morfizpribor Central Research Institute (CRI). Vladimir joined the StarSoft team (predecessor of First Line Software) in 2004 as a Junior Software Developer. As he gained experience with more and more projects, he was promoted to leadership roles.

Richard Leslie

UK Business Development

Richard has over 15 years of sales and account management expertise in the IT and Tech sector. He has worked on many outsourcing engagements with global companies.

David Fien


David is a business development professional with more than 20 years’ experience as a specialist in the acquisition of partnerships and IT/software services for associations, not-for profits and corporations in Australia, New Zealand and USA. He has specific expertise in the healthcare, legal and hospitality industries.