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Companies are sitting on vast amounts of data which, when analysed, could provide them with a competitive edge in their business and help them in their digital transformation. “If you want to do something that will get your business jumping up ahead of others, big data engineering will help business owners differentiate themselves from their competitors,” says Nick Puntikov, CEO at First Line Software.

“This is where the huge potential lies. Data is a great asset – but the big question is, how do you draw value out of it?”

However, big data engineering is still in its early stages and there is some confusion by a lot of companies as to what is needed for that role. Often firms have hired data scientists that have been hugely expensive, difficult to find, but have disappointed on the job because they did not bring the value that they were expected to bring.

What companies should be doing, Puntikov suggests, is to establish “a one-stop shop –to employ a firm that has experience and expertise in manipulation and managing the data on a physical infrastructure level, as well as having a sophisticated task force who know how to analyse the data and draw value out of it.”

Businesses can look at this outsourcing model in a similar way to the data-as-a-service model. For example, a company can subscribe to a yearly service and get certain reports about their data every month.

First Line Software has built a team of individuals who are brilliant at the technology behind big data analysis, and understand how to put together infrastructure as well as configure and integrate data. It is about being ahead of the curve.

Data is extremely valuable to any company, and having it analysed by those with the right skillsets can really give firms a competitive edge.

Industry view
Nick Puntikov is CEO of
First Line Software Group
+1 617 548 6426


Read the original here (page 13).

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David Tedford

Vice President

David Tedford has over 20 years of sales experience within the IT/software industry. He excels at being immersed in a customer's environment, understanding his customers requirements, crafting solutions to meet those requirements, and ultimately providing solutions to his customers.

Vladimir Litoshenko

Senior Vice President

As the head of business development for First Line Software, Vladimir heads up business development in Western Europe and Russia.

Vladimir began his career in IT in 2002, when, as a student of Faculty of Automation of Computer Science of the First Electrotechnical University (ETU “LETI”), he began his work at The Morfizpribor Central Research Institute (CRI). Vladimir joined the StarSoft team (predecessor of First Line Software) in 2004 as a Junior Software Developer. As he gained experience with more and more projects, he was promoted to leadership roles.

Richard Leslie

UK Business Development

Richard has over 15 years of sales and account management expertise in the IT and Tech sector. He has worked on many outsourcing engagements with global companies.

David Fien


David is a business development professional with more than 20 years’ experience as a specialist in the acquisition of partnerships and IT/software services for associations, not-for profits and corporations in Australia, New Zealand and USA. He has specific expertise in the healthcare, legal and hospitality industries.