Digital Supply Model For Global Marketing Company
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Episerver & First Line Software partnership
Our client is a leading global marketing supply chain company with 1,500 employees in 46 countries.
Challenge
Our client’s business is helping its customers successfully manage the entire lifecycle of their marketing materials. Through the client, global companies can source and produce a comprehensive range of printed materials and promotional branded items with the highest quality and efficiency. The client wanted to leverage cutting edge e-commerce technology to further accelerate and streamline its marketing execution services. For that purpose, the client envisioned an end-to-end online marketing supply chain portal that would enable their clients’ global marketing teams to seamlessly manage the sourcing and production of the entire range of their marketing materials. This vision required an extensively customized e-commerce solution tailored to the unique demands of the marketing supply chain management and execution.
Solution
EPiServer was chosen as the e-commerce platform, due to its powerful functionality and ease of customization (EPiServer is built on the Microsoft .NET technology stack). First Line’s e-commerce team, working closely with the customer’s in-house experts and its strategic partner, designed and implemented a complex, unique B2B e-commerce portal product specifically designed to serve a large, globally distributed marketing procurement organization. After analyzing the customer’s requirements, First Line’s engineers implemented many powerful custom features not supported by EPiServer out of the box, including:
- Complex order approval workflows
- Spend limits by user (monthly, quarterly, or yearly) with manual override by administrator
- Bulk user upload with simultaneous user creation in EPiServer and Active Directory
- Multiple shipping addresses per order
- Centralized billing to the company account
- Custom interface enabling access to EPiServer Commerce Manager for a select group of users (with limited permissions compared to standard access)
Results
The joint effort produced a powerful full service B2B marketing e-commerce portal that the customer will now be able to offer to its largest global clients. It is a unique one-stop shop solution enabling global corporate marketing teams to seamlessly manage the sourcing, production and execution of all of their marketing materials through a convenient, intuitive multi-language, multi-currency portal. This new platform is already receiving extremely positive feedback from the clients’ customers, and will undoubtedly solidify the customer’s leadership in the brand delivery services market.
Team size: 13
Total effort: 150+ person-months
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David Tedford has over 20 years of sales experience within the IT/software industry. He excels at being immersed in a customer's environment, understanding his customers requirements, crafting solutions to meet those requirements, and ultimately providing solutions to his customers.
As the head of business development for First Line Software, Vladimir heads up business development in Western Europe and Russia.
Vladimir began his career in IT in 2002, when, as a student of Faculty of Automation of Computer Science of the First Electrotechnical University (ETU “LETI”), he began his work at The Morfizpribor Central Research Institute (CRI). Vladimir joined the StarSoft team (predecessor of First Line Software) in 2004 as a Junior Software Developer. As he gained experience with more and more projects, he was promoted to leadership roles.
The Hague, Netherlands
Richard has over 15 years of sales and account management expertise in the IT and Tech sector. He has worked on many outsourcing engagements with global companies.
Gloucestershire, United Kingdom
David is a business development professional with more than 20 years’ experience as a specialist in the acquisition of partnerships and IT/software services for associations, not-for profits and corporations in Australia, New Zealand and USA. He has specific expertise in the healthcare, legal and hospitality industries.