Digital Supply Model For Global Marketing Company

Episerver & First Line Software partnership

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Our client is a leading global marketing supply chain company with 1,500 employees in 46 countries.

Challenge

Our client’s business is helping its customers successfully manage the entire lifecycle of their marketing materials. Through the client, global companies can source and produce a comprehensive range of printed materials and promotional branded items with the highest quality and efficiency. The client wanted to leverage cutting edge e-commerce technology to further accelerate and streamline its marketing execution services. For that purpose, the client envisioned an end-to-end online marketing supply chain portal that would enable their clients’ global marketing teams to seamlessly manage the sourcing and production of the entire range of their marketing materials. This vision required an extensively customized b2b ecommerce software solution tailored to the unique demands of the marketing supply chain management and execution.

Solution

EPiServer was chosen as the e-commerce platform, due to its powerful functionality and ease of customization (EPiServer is built on the Microsoft .NET technology stack). First Line, as Episerver b2b ecommerce partner, working closely with the customer’s in-house experts and its strategic partner, designed and implemented a complex, unique B2B e-commerce portal product specifically designed to serve a large, globally distributed marketing procurement organization. After analyzing the customer’s requirements, First Line’s engineers implemented many powerful custom features not supported by EPiServer out of the box, including:

Complex order approval workflows
Spend limits by user (monthly, quarterly, or yearly) with manual override by administrator
Bulk user upload with simultaneous user creation in EPiServer and Active Directory
Multiple shipping addresses per order
Centralized billing to the company account
Custom interface enabling access to EPiServer Commerce Manager for a select group of users (with limited permissions compared to standard access)

Results

The joint effort produced a powerful full service B2B marketing e-commerce portal that the customer will now be able to offer to its largest global clients. It is a unique one-stop shop solution enabling global corporate marketing teams to seamlessly manage the sourcing, production and execution of all of their marketing materials through a convenient, intuitive multi-language, multi-currency portal. This new platform is already receiving extremely positive feedback from the clients’ customers, and will undoubtedly solidify the customer’s leadership in the brand delivery services market.

Team size: 13

Total effort: 150+ person-months

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Client References

I want to express my gratitude for all of your team’s hard work, support and extra help. We are very grateful for all that you have done for us.
Senior Project Manager, a U.S. specialty digital design and web development agency

Your quality of work is exceptional, and your flexible approach has allowed us to build and deploy a large amount of complex functionality in a very short space of time. Kudos to everyone for their professionalism and for delivering results that exceeded our expectations.
CEO, leading social media analytics provider

We have never had a better release that we can think of. And that is all because of your hard and dedicated work. So here is a big THANK YOU to everyone from all of us!
Editor, leading Scandinavian newspaper

For a software vendor like ourselves, picking the right development partner is crucial. First Line’s technical expertise and solid project management, coupled with their proficiency in Agile methodologies, have made them an integral part of our product development group.
VP Product Development, leading enterprise software vendor

Our First Line Team has been doing a great job. All of the guys check in great code, and they have a forward thinking mindset, not a feature-to-feature approach. They are also very open in terms of sharing knowledge, which is critical to running productive distributed teams.
Application Development Director, global marketing company

We've all learned a lot from you, and it is great working with you.
Application Development Director, global marketing company

The First Line team has an excellent process and we can learn from your team and improve.
Product Owner, Strategic Software Consultancy

I would like to thank the First Line development team for their dedication and high level of quality in their work. Despite being thousands of miles apart, we have been able to work quickly, effectively, and intelligently. Your team has been a major part of why we have been successful thus far.
VP Engineering, e-learning startup

First Line is a great technology partner capable of delivering complex, ‘industrial grade’ projects. They have demonstrated strong technical competence and solid understanding of the media and publishing domain. We have also been very impressed by the management team's attention to our needs and commitment to our success.
CEO, leading European digital media company

Your effort is the #1 reason that this project is going so well. I've worked with a lot of teams over the years and there are very few teams that I trust and respect. When you are given a task or feature, I never have to worry whether or not it will be accomplished on time and I never worry about the quality - you always deliver.
Architect, Strategic Software Consultancy

The team we put together in the last half of this year is one of the most productive, skilled and enjoyable I’ve ever worked on. It’s great to see the product brought to life, and I’m proud to work with all you folks.
Senior Architect, Fortune 100 company

The First Line Software team is professional, results driven, and proactive. I know that when we provide requirements for new functionality, they will not only deliver on the scope of what has been asked but will look beyond and give insight into how we can make our product even better. It has been a privilege to work with First Line Software, and I look forward to continuing our partnership in future.
VP, global marketing company

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