AI-First Digital Experience

At First Line Software, we help organizations transform every interaction into a measurable digital outcome. Our AI-First Digital Experience approach connects technology and human-centric design to create personalized, consistent interactions across every touchpoint from strategy to execution.

Explore Conversational AI, composable CMS, and AEO/GEO visibility

Start Your AI-Driven Digital Journey

How We Help You Stay Ahead

Our AI-First Digital Experience approach aligns technology, content, and design to meet changing customer expectations and evolving platforms.

Boost revenue and marketing ROI through data-driven insight and experimentation
Adapt to evolving behavior with user-centered research, UX testing, and continuous improvement
Apply responsible, explainable AI to deliver sustainable value and auditability
Modernize to headless/composable architectures for agility, faster releases, and scale
Solve complex enterprise challenges with tailored, domain-specific solutions
Integrate ecosystems across tools, data, and workflows for end-to-end orchestration

Let our experts bridge the gaps and help you thrive with tailored, results-driven solutions.

Speak to an Expert

What does “AI-First Digital Experience” mean?

It enhances how users communicate, discover, and engage with content, from conversational AI interfaces to adaptive personalization. This helps transform engagement metrics like response time, conversion, and retention into real business value.

What We Deliver

Focus AreaDescriptionBusiness Value
Conversational AICreate natural, scalable conversations that convert.
From chat and voice assistants to automated workflows, we enable real-time, human-like engagement.
Reduce support costs by ≈  30%, increase conversions, and improve 24/7 engagement.
CMS & Composable PlatformsBuild a content foundation that grows with you.
We implement, migrate, and integrate headless and composable CMS to make content flexible, secure, and ready for the next shift.
~40% faster time-to-market, consistent omnichannel experiences.
AEO & GEO VisibilityGet your brand discovered where it matters: in AI results, generative engines, and search.
We align your data and structure your content so it’s understood, cited, and surfaced accurately.
Expanded reach and stronger brand authority in LLM and AI results.

Our Digital Experience Services

AI-Powered CX
Conversational AI, virtual assistants, automated workflows
CMS & Integration
Implementation, migration, headless & composable solutions
UI/UX Strategy
Research, data-driven design
AEO & GEO
Visibility and discoverability for LLMs and AI
Custom Solutions
Platforms tailored to complex, non-standard requirements

Selected Digital Experience Case Studies

Our Platform Experience

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Clients Love Us

I want to express my gratitude for all of your team’s hard work, support and extra help. We are very grateful for all that you have done for us.

Senior Project Manager

A US specialty digital design and web development agency

I’ve worked with other developers, but I found that the First Line Team is very knowledgeable and helpful. I would totally recommend them to anyone who’s looking into their services.

Technology Project Manager,

Sandy Alexander, New York

We’ve all learned a lot from you, and it is great working with you.

Application Development Director

A global marketing company

First Line Software has a large team, and because of the breadth of services, they can give you that flexibility to work on other projects. Adding another technology to your stack, for example, is one way they could support you.

Jay Thomas

Jay Thomas

Chief Strategy Officer, Triptych, USA

Digital Experience Leadership

Daria Kolchina
Daria Kolchina

Operations Director, Digital Experience Practice Lead
US

Richard Leslie
Richard Leslie

VP, UK Business Development, First Line Software
London, UK

FAQ

What is Digital Experience (DX)?

The combination of technology, design, and AI to create seamless interactions across digital channels.

What does an “AI-First approach” mean?

It aligns content, data, and automation using conversational models and telemetry to deliver consistent experiences and faster decisions.

How do AEO and GEO differ from SEO?

AEO structures information for direct answers by AI systems. GEO ensures your content is discoverable and citable by generative engines.

What is a composable CMS?

A modular architecture that decouples content management from delivery, enabling independent scaling and quicker launches.

Ready to Build an AI-First Digital Experience That Delivers Results?

Let’s explore how AI, composable platforms, and AEO/GEO strategies can unlock new growth opportunities for your business.

Last updated: Q3, 2025

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