All Case Studies

Seamless CMS Migration from Ektron to Optimizely CMS

Optimizely-CMS
< 1 min read

Client

Our client is a top-tier U.S.-based educational institution serving over 24,000 students with a diverse portfolio of 140+ online and on-campus degree and certification programs. The university required a robust digital platform to better support prospective students, streamline content management, and future-proof its online presence.

The Challenge

The university’s existing CMS, Ektron, had become outdated, limiting scalability and content flexibility. The client needed a modern, scalable, and intuitive platform that would support:

  • A growing number of degree programs
  • A more user-friendly content editing experience
  • Improved performance and maintainability

Goal: Execute a seamless “lift-and-shift” migration from Ektron to Optimizely without disrupting ongoing university operations.

Our Solution

First Line Software executed a full-cycle CMS migration that covered everything from initial discovery to post-launch support:

Discovery & Planning

  • Analyzed the legacy website structure and page hierarchy.
  • Collaborated with stakeholders to define the new Optimizely site architecture.

Development & Testing

  • Rebuilt site components and templates in C# on Optimizely.
  • Carried out rigorous QA to ensure performance, usability, and compliance.

Stabilization & Support

  • Resolved pre-launch issues quickly during the stabilization phase.
  • Provided post-launch support, implementing iterative improvements based on user feedback.

The Team

A dedicated cross-functional team of 6 experts:

  • Project Manager
  • Backend Developers
  • QA Engineers
  • Technical Writer

Technologies Used

  • Optimizely CMS
  • C# / .NET
  • Redmine (for agile project tracking and collaboration)

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