Smarter Content Migration: Evolving Tools, Trusted Expertise

Why Content Migration Deserves More Attention

Content migration is a mission-critical part of any digital transformation. It’s not just about moving text and images, it’s about preserving value, structure, search visibility, and operational flow. At First Line Software, we’ve helped businesses of all sizes handle these challenges, whether they’re replatforming, consolidating content, or launching entirely new digital experiences.

Over the years, we’ve developed a clear understanding of what successful migrations require: thoughtful planning, reliable automation, cross-team collaboration, and tools that can flex to real-world complexity. 

What Modern Content Migration Services Offer

Today’s migration solutions go far beyond simple import/export scripts. They support:

• Cross-platform compatibility to simplify movement between CMS systems
• Automation of manual tasks like URL mapping, redirect generation, and media transfers
• Governance features to track changes and manage approvals
• Integration readiness with CMPs, DAMs, and analytics platforms
• Delta migration capabilities to handle evolving content during development

The right service not only reduces time-to-launch but also ensures content integrity and continuity — especially when SEO, personalization, and localization are part of the equation.

Exploring New Tools in the Optimizely Ecosystem

As longtime Optimizely partners, we stay closely aligned with innovations in the platform. One such recent development is the Epinova Content Migration Service — a new addition to the Optimizely ecosystem designed to help automate and streamline migration from popular CMS platforms like WordPress, Drupal, and Sitecore.

While it’s a newer tool, Epinova reflects a broader shift: migration services are becoming smarter, more integrated, and more accessible. That said, expert support remains key with our team guiding the process, you’ll gain the speed and efficiency of automation with the assurance of proven migration expertise.

Our Experience, Your Migration

Content migration is more common than you might think and it doesn’t have to be daunting. But when challenges do arise, having a seasoned partner by your side makes all the difference. 

We tailor our approach based on platform combinations, governance requirements, content types, and business timelines. Whether we’re building migration logic from scratch or leveraging purpose-built tools, our goal remains constant: minimize disruption, maximize clarity, and deliver sustainable outcomes.

[See how we helped a leading U.S. university migrate from Ektron to Optimizely →]

Ready to Plan Your Move?

If your team is preparing for a website replatform or looking to consolidate and clean up legacy content, we’re here to help guide the way.