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2 min read

The Progress® Sitefinity™ Digital Experience Cloud (DEC) makes it easier for companies to deliver personalized, multichannel user experiences. Developers can deliver new sites quickly and marketers are empowered with self-service capabilities that reduce their reliance on IT. When companies are faced with limited IT resources, they engage with the technical experts at Sitefinity Partner, First Line Software, who delivers top-quality, development projects quickly.

Sitefinity’s enterprise-class solution equips marketers with analytics features that help them understand and optimize each customer journey, including audience discovery, segmentation, profiling and tailored messaging. The system leverages machine learning technology to personalize experiences, increasing conversions and revenue. Think of it as a marketing command center for driving growth.

Named a Challenger in 2018 Gartner Magic Quadrant for Web Content Management (WCM), Sitefinity DEC simplifies how companies deliver multichannel, multilingual experiences that create engaged customers. Sitefinity’s extensible platform and productivity approach helps organizations get to market faster while reducing operational costs.

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David Tedford

Vice President

David Tedford has over 20 years of sales experience within the IT/software industry. He excels at being immersed in a customer's environment, understanding his customers requirements, crafting solutions to meet those requirements, and ultimately providing solutions to his customers.

Vladimir Litoshenko

Senior Vice President

As the head of business development for First Line Software, Vladimir heads up business development in Western Europe and Russia.

Vladimir began his career in IT in 2002, when, as a student of Faculty of Automation of Computer Science of the First Electrotechnical University (ETU “LETI”), he began his work at The Morfizpribor Central Research Institute (CRI). Vladimir joined the StarSoft team (predecessor of First Line Software) in 2004 as a Junior Software Developer. As he gained experience with more and more projects, he was promoted to leadership roles.

Richard Leslie

UK Business Development

Richard has over 15 years of sales and account management expertise in the IT and Tech sector. He has worked on many outsourcing engagements with global companies.

David Fien


David is a business development professional with more than 20 years’ experience as a specialist in the acquisition of partnerships and IT/software services for associations, not-for profits and corporations in Australia, New Zealand and USA. He has specific expertise in the healthcare, legal and hospitality industries.