Development and support of a single platform for regional websites of the O’Neill brand
O'Neill is one of the world’s largest manufacturer of wetsuits for surfing and other extreme sports. The founder of the company, Jack O’Neill, initially developed wetsuits for surfers. Later on he extended the product line which today includes wet suits for snowboarding, surfing, diving and wakeboarding, and a line of beach lifestyle sportswear.
Company
O'Neill is one of the world’s largest manufacturer of wetsuits for surfing and other extreme sports. The founder of the company, Jack O’Neill, initially developed wetsuits for surfers. Later on he extended the product line which today includes wet suits for snowboarding, surfing, diving and wakeboarding, and a line of beach lifestyle sportswear.
Product
The www.oneill.com web site supports a global community of extreme sports enthusiasts and publishes news and video reports covering the extreme lifestyle. The O’Neill platform covers three geographic regions – the United States, Western Europe, and Australia by localizing the content as well as prices, product range and delivery terms.
Task
When this project was initiated, there were three sections of the portal – covering Europe, Australia, and the United States – that had been developed, and were functioning, as individual websites, including the use of separate CMS systems. This approach required excessive support and the O’Neill executives were faced with making a decision to consolidate resources within a single content management system and base it on EPiServer.
Project progression
First Line Software took over the project from the initial vendor and continued the process of platform development and resolved issues associated with responsive design and randomizing. Within one month First Line Software completed the project and launched the combined portal into production.
Accomplished tasks
- Adjusted the internal application structure for making further development easier
- Launched the website in production
- Providing ongoing technical support on a 24/7 basis
Project result
O’Neill was able to seamlessly transfer the project from the original vendor to First Line Software. The First Line Software team facilitated a transparent development process, launched the portal into production and delivered a centralized regional content management system. First Line Software continues to provide ongoing technical support of the portal.
Download Case Study: Single platform for regional websites
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