Real Estate Is Changing Fast. AI Strategy Will Decide Who Wins.
Connect with Tony McGibbonThe Energy at Inman Connect
Inman Connect in San Diego brought together the brightest minds in real estate and proptech to tackle one urgent question: how do we future-proof the real estate experience in the age of AI and economic volatility?
Three themes were repeated at Inman:
AI and automation are already rewriting the real estate playbook.
Gen Z is quietly reshaping technology infrastructure.
Human relationships remain the foundation — even in a tech-first world.
From Friction to Joy — A New Vision for Real Estate
Notable quotes from Brad Inman’s keynote:
- “Joyful experiences powered by joyful AI”
- “The chaos will give way to clarity in 2–3 years”
Core takeaways:
- AI is becoming the orchestrator of the transaction lifecycle.
- AI and automation will bring transparency, speed, and trust.
- Success will come to the adaptable, the collaborative, and the first movers.
First Line Software is Your AI-First Partner
At First Line Software, we don’t see the investment in AI as a trend. It’s a foundational shift toward becoming AI-first organizations. Those who redesign processes, roles, and systems around AI – not just add AI on top – will lead the next era of real estate performance. Without a coordinated AI strategy, brokerages and real estate platforms risk data fragmentation, inefficiency, and unclear ROI.
AI Strategy, Not Just Implementation:
We help leaders govern, adopt, and scale AI across the enterprise.
Real Outcomes:
Streamlined operations, more transparent transactions, and stronger client relationships.
Human-Centered Tech:
We’re building tools that work with agents, not around them.
Your Next Step
Tony McGibbon, Head of our Real Estate Practice, attended Inman to showcase our AI Lab for Real Estate — a hands-on sandbox for leaders to model, measure, and govern AI initiatives.
Schedule a Strategy Session with Tony
Tony McGibbon
Head of Real Estate Practice
Minneapolis, MN
Tony McGibbon is a leading figure in Real Estate and PropTech, heading the Real Estate Practice at First Line Software. With extensive leadership experience in sales and advisory roles, and a triple major from the Wisconsin School of Business, he is recognized for his strong industry expertise and network.