Elevate Your Digital Experience
As a trusted Optimizely Solution Partner, First Line Software is dedicated to transforming your digital experience through tailored Optimizely implementation and development services
Talk to Our ExpertsWhy Choose Optimizely?

Optimizely is a leading digital experience platform that empowers businesses to create, manage, and optimize their digital content with ease. Whether you’re looking to improve your customer journey, increase engagement, or drive conversions, Optimizely offers a comprehensive set of tools that can help you achieve these goals. As an official Optimizely partner, First Line Software provides expert guidance and implementation services to ensure your digital strategy is executed flawlessly.
Optimizely Implementation Services
Personalized Content Delivery
Utilize Optimizely’s advanced content management capabilities to deliver personalized experiences to your audience. With the ability to segment and target users based on behavior, demographics, and preferences, you can ensure that the right message reaches the right person at the right time.
Data-Driven Optimization
Leverage Optimizely’s powerful experimentation and analytics tools to continuously test and refine your digital strategies. By using data to inform your decisions, you can optimize your content and experiences for maximum impact.
Seamless Integration
Our Optimizely development services include seamless integration with your existing systems, ensuring that your digital ecosystem works harmoniously. Whether it’s CRM, e-commerce platforms, or marketing automation tools, we make sure everything connects smoothly.
AI-Powered Innovation with Optimizely
Optimizely leverages AI and machine learning to enhance digital experience management, enabling businesses to deliver hyper-personalized content and optimize customer journeys with greater precision. Through AI-driven recommendations, the platform dynamically adapts content based on user behavior in real time, ensuring audiences receive the most relevant information to drive engagement and conversions. Additionally, its predictive analytics capabilities analyze user data patterns to forecast behavior and suggest strategic actions, helping businesses refine their digital strategies and improve overall performance.
Our experienced Optimizely developers work closely with your team to understand your objectives and deliver a solution that is both innovative and effective.
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Experienced project estimators & architects provided at no charge.
What to Expect
Solid Technological Expertise
- Seamless ERP, CMS, and DXP integrations.
- Automation of business workflows.
- Custom system migration with minimal operational impact.
AI & GenAI-Powered Solutions
- AI-driven personalized recommendations for cross-selling & up-selling.
- Automating content generation and optimizing user journeys.
- Advanced AI-powered analytics and decision-making tools.
Scalable Development Resources
- Full-cycle of development: Architects, Developers, QA, UI/UX, DevOps, PMs.
- On-demand specialists to fill skill gaps without hiring in-house.
- Dedicated teams to execute entire projects.
Winning More RFPs
- Structuring proposals to highlight technical excellence.
- Precise project evaluations to avoid underestimation risks.
- Scalable architectures & feature recommendations to impress clients.
Explore Our Optimizely Expertise
Development of a System for Automating Linked Distribution Centers
Development and Support of a Single CMS Platform for Regional Websites of the O’Neill Brand
Building an Exclusive E-commerce Optimizely Data Platform
Enhancing Customer Engagement with Generative AI-Powered Customer Service Support Assistant
Program to Develop an E-Commerce Platform for a Global Retail Group
AI-Driven Recruitment: The Optimizely CMS Talent Portal
Digital Supply Model For Global Marketing Company
Partner with First Line Software: Your Optimizely Experts
As a leading Optimizely partner, First Line Software is committed to helping you unlock the full potential of the Optimizely platform. Our team of certified Optimizely developers and consultants brings deep expertise and a proven track record of successful implementations. Whether you’re starting from scratch or looking to enhance your existing Optimizely setup, we have the knowledge and experience to guide you every step of the way.
Start your journey towards a superior digital experience with First Line Software’s Optimizely solutions. Contact us today to learn more about how our Optimizely development and implementation services can drive your business forward.
Why Choose Us as Your Optimizely Partner?
Optimizely Solution Partner Since 2010
150+ Experienced Optimizely Consultants on the Team
Optimizely CMS and E-commerce certified developers and OMVPs
Let Our 400+ DXP Projects Speak For Us
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Optimizely Implementations
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Customizations and Extensions of the Standard CMS Functionality
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Large Scale CMS Content Migrations (i.e. – Ektron to Epi)
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Interactions between Optimizely and the Database
Optimizely Development Leadership

David Tedford
VP, Content, Commerce, and Digital Experience Business, First Line Software
Boston, MA

Darya Kolchina
Operations Director, First Line Software
Budva, Montenegro

Richard Leslie
VP, UK Business Development, First Line Software
London, UK

Marcus Portström
VP, EU Business Development, First Line Software
Stockholm, Sweden
Featured Articles
Enhancing Content Management Systems: Navigating Challenges and Innovations
First Line Software and Optimizely’s Cloud-Based Solutions: Transforming the Hospitality and HoReCa Industry
Optimizely Web Experimentation vs. Optimizely FullStack – Which one do I choose?
The Data-Driven Key to Your Customers Hearts: Optimizely’s Data Platform
Three Ways to Achieve More with Your Optimizely (Episerver) Installation
What is Optimizely and Why Do You Need It?
Why is A/B Testing Crucial for Your Business?
Clients Love Us

Application Development Director
A global marketing company
“We’ve all learned a lot from you, and it is great working with you.”

Executive
Real Estate Appraisal Company
“First Line Software is paying attention and proactively managing the project with us while doing extra things that go above and beyond what we expect.”

Executive
Real Estate Appraisal Company
“Unlike our legacy system, First Line Software has delivered operative and adaptable software. The new software easily integrates data sources and updates code.”

Jay Thomas
Chief Strategy Officer, Triptych, USA
“First Line Software has a large team, and because of the breadth of services, they can give you that flexibility to work on other projects. Adding another technology to your stack, for example, is one way they could support you.”

Lauren Tindall
Technology Project Manager, Sandy Alexander, New York
“I’ve worked with other developers, but I found that the First Line Team is very knowledgeable and helpful. I would totally recommend them to anyone who’s looking into their services.”

Product Owner
Strategic Software Consultancy
“The First Line team has an excellent process and we can learn from your team and improve.”

Qi Li
Physician Executive, Product Development At Intersystems
“They are very good at understanding the requirements but more importantly they can think about the future requirements and future proof your project.”

Senior Architect
A Fortune 100 Company
“The team we put together in the last half of this year is one of the most productive, skilled and enjoyable i’ve ever worked on. It’s great to see the product brought to life, and i’m proud to work with all you folks.”

Senior Project Manager
A US specialty digital design and web development agency
“I want to express my gratitude for all of your team’s hard work, support and extra help. We are very grateful for all that you have done for us.”

VP Engineering
eLearning startup
“I would like to thank the First Line development team for their dedication and high level of quality in their work. Your team has been a major part of why we have been successful thus far.”