The role of a marketer is continuously expanding with the constant introduction of new channels to reach customers and prospects and the added expectation of a fully personalized experience. Add to that the pressure of doing more with less and it can easily be overwhelming.
The scale and scope of many websites and internet-connected business systems necessitate some type of tool to manage the development of online content, and the process of creating and deploying it. Many businesses rely on one of the many available Content Management Systems (CMS).
First Line customized the Episerver Commerce Web-based platform so clients of the customer would be able to organize and automate the Automated system for ordering customized marketing materials process of creating and receiving printing marketing materials.
O'Neill is one of the world’s largest manufacturer of wetsuits for surfing and other extreme sports. The founder of the company, Jack O’Neill, initially developed wetsuits for surfers. Later on he extended the product line which today includes wet suits for snowboarding, surfing, diving and wakeboarding, and a line of beach lifestyle sportswear.
In 2010, Bonnier undertook a strategic initiative to consolidate its 60+ online publications on a single Content Management System (CMS) in order to ensure uniform functionality, minimize maintenance costs, and to streamline online ad delivery and maximize ad revenues.