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Retail Digital Marketing

Retail and eCommerce solutions that support omnichannel sales

— Identify customer preferences
— Attract new customers
— Increase average transaction amount

What We Do

We help eCommerce and retailing clients manage operational transition to software oriented sales and marketing.

Organize the project process

— Work within the framework of your product development cycle to:
• plan changes
• develop software
• measure results
• identify opportunities for improvement

— Implement analytics systems and conduct A / B testing

UI / UX

— Design system interfaces and define the customer journey

— Validate solutions within the framework of business goals

— Build conversion funnels

— Create prototypes

Integration Solutions and Architecture

— Prepare technical design within the framework of a specific IT architecture

—Define technical specifications for development and project partners

Product Vision

— Create MVP and prototypes of solutions for the best implementation of your strategy

— Advise clients on omnichannel sales strategy and technology tools

— Help integrate new channels into your existing business process models

Development and infrastructure

— Create technical solutions using distributed teams

— Implement non-price-related competitive solutions:
• reward loyalty
• personalize experience
• simplify transactions or simplify purchasing

What do our customers say about us?

I want to express my gratitude for all of your team’s hard work, support and extra help. We are very grateful for all that you have done for us.

Senior Project Manager, a U.S. specialty digital design and web development agency

Your quality of work is exceptional, and your flexible approach has allowed us to build and deploy a large amount of complex functionality in a very short space of time. Kudos to everyone for their professionalism and for delivering results that exceeded our expectations.

CEO, leading social media analytics provider

We have never had a better release that we can think of. And that is all because of your hard and dedicated work. So here is a big THANK YOU to everyone from all of us!

Editor, leading Scandinavian newspaper

For a software vendor like ourselves, picking the right development partner is crucial. First Line’s technical expertise and solid project management, coupled with their proficiency in Agile methodologies, have made them an integral part of our product development group.

VP Product Development, leading enterprise software vendor

Our First Line Team has been doing a great job. All of the guys check in great code, and they have a forward thinking mindset, not a feature-to-feature approach. They are also very open in terms of sharing knowledge, which is critical to running productive distributed teams.

Application Development Director, global marketing company

We've all learned a lot from you, and it is great working with you.

Application Development Director, global marketing company

The First Line team has an excellent process and we can learn from your team and improve.

Product Owner, Strategic Software Consultancy

I would like to thank the First Line development team for their dedication and high level of quality in their work. Despite being thousands of miles apart, we have been able to work quickly, effectively, and intelligently. Your team has been a major part of why we have been successful thus far.

VP Engineering, e-learning startup

First Line is a great technology partner capable of delivering complex, ‘industrial grade’ projects. They have demonstrated strong technical competence and solid understanding of the media and publishing domain. We have also been very impressed by the management team's attention to our needs and commitment to our success.

CEO, leading European digital media company

Your effort is the #1 reason that this project is going so well. I've worked with a lot of teams over the years and there are very few teams that I trust and respect. When you are given a task or feature, I never have to worry whether or not it will be accomplished on time and I never worry about the quality - you always deliver.

Architect, Strategic Software Consultancy

The team we put together in the last half of this year is one of the most productive, skilled and enjoyable I’ve ever worked on. It’s great to see the product brought to life, and I’m proud to work with all you folks.

Senior Architect, Fortune 100 company

The First Line Software team is professional, results driven, and proactive. I know that when we provide requirements for new functionality, they will not only deliver on the scope of what has been asked but will look beyond and give insight into how we can make our product even better. It has been a privilege to work with First Line Software, and I look forward to continuing our partnership in future.

VP, global marketing company

Our Projects

Program for the development of an E-Commerce platform for global retail group 30 Jun 2020

Program for the development of an E-Commerce platform for global retail group

Customer service and eCommerce portal developed for largest logistics operator in Russia 02 Dec 2019

Customer service and eCommerce portal developed for largest logistics operator in Russia

Printed catalog converted to digital format and integrated with newly automated subscription service 02 Dec 2019

Printed catalog converted to digital format and integrated with newly automated subscription service

Development of retail shopper behavior data collection and analytics system 25 Jan 2019

Development of retail shopper behavior data collection and analytics system

Need more details?

Fill in the form and we’ll contact you as soon as possible.

David Tedford

VP, Content, Commerce & Digital Experience Practice Lead — Greater Boston Area

Mark Edgett

VP of Sales, East Coast — Groton, Massachusetts

Garrett Schut

VP of Sales, West Coast — Irvine, California

Ivo Fung-A-Jou

VP Sales — the Netherlands

Marcus Portstrom

VP Sales — Scandinavia

Gregory Massov

VP Sales — Israel

Richard Leslie

UK Business Development